Wine Mobile and Social Commerce

Wine Mobile and Social Commerce Blog Posts

Mobile phones and Facebook are changing the way wine drinkers buy wine online. In these posts we look at this different perspective on wine eCommerce.

Latest Posts

• 2 Facebook eCommerce Recommendations, and 15 Others I outline how different size wine retailers' requirements are different depending on their size, budgets and motivation. Then I outline the Must Have Requirements for a Very Small Wine Retailer and analyze various Facebook Vendor Software options. I reduce the list through using Price of software and level of integration with Facebook. I then whittle down the remaining 5 to 2 final recommendations - Payvment and Ecwid. I have a video from each firm introducing the software, as well as outlining my likes and dislikes of each.
• Social Commerce - the marriage of social networking and eCommerce A 1 page review of a 1 hour Social Commerce (Facebook) webinar by Practical eCommerce. New things for me were the personalization of the store based on the Facebook data you get, and the link to product pages when making wall posts. Other key points are keepin' it on Facebook not diverting to an external website, conversation not commerce, encouragement of Likes, and Fans are just that - fans - so don't be shy.
• 9 Pragmatic Recommendations for a Wine Facebook Page How serious should a small business get with it's Facebook Page? I cover why having one is important and how much effort is enough given scare time and money. Then I outline a reasonable approach keeping the 80 / 20 Rule in the back of mind at all times. I come up with 9 recommended tabs or practices.
• The Wine Facebook Page Rankings - How a Small Winery took on a Colossus First thing to notice – this is a Quality not a Quantity measure. Wine-Searcher still tops the ratings with its 84,000 odd fans, though Robert Mondavi Winery with 4000 odd fans almost takes first place. I also look at some other Head to Head results by sector. On average the results weren't that good. On average most Pages did well with Branding and Being Up to Date. On the other hand most did very poorly at everything else. I go through the criterion one by one. I explain my Altimeter's and my scoring, then I make a brief commentary and sometimes a suggestion on how to do better. Then I rejig the results. Purchase is what we’re after, so in my hard nosed commercial fashion I weight each criterion to favor purchase related factors. This changes some of the rankings and takes a more wine retailer perspective.
• Wine Searcher proves to be the Wine Facebook Fan Collosus In this post we look at fan numbers, in other posts we look at quality. I choose these wine related Facebook Pages because I wanted to put: - the top wine stores against each other - the two big wine comparison shopping engines head to head - a couple of well known American wine brands for context - and a wine magazine. Wine-Searcher had the most fans, but then it got interesting.

• Wine Store mCommerce App: your wine store in their hands Firstly I outline the ideal features of a wine retailer's mobile app with a bit of commentary. Then I list those features that I think are Must-Have vs Nice-to-Have in a m-Commerce requirement document format. Lastly I suggest ways you could purchase such an app.
• Mobile Advertising: a wine prompt at the right place at the right time Mobile advertising is worth talking about on its own because, like other mobile marketing, it has the advantage of being in the right place at the right time - your customers pocket. No matter where they are they can easily and naturally bring out their phone in ways you can't with a laptop or PC. It can also be implemented very quickly and, done well, drive traffic immediately. I look at the main types and the main channels in this post.
• 9 Ways a Wine Retailer can use Mobiles to Sell More Wine In-Store This post is about customers using their mobiles in-store. We’ll cover the burgeoning area of mobile QR codes, how retailers are using them, and glimpse into the future with augmented reality. I'll also give a list of 9 ways QR codes can be used in-store.
• Find Me, Find You, Find Wine: location based services in wine stores Groupon, foursquare, SCVNGR, Yelp, Facebook Places are just a few of the Location Based Services available from a mobile app. LBS apps can tell your friends you're at a particular place, by checking in to that place using an app, facebook and/or twitter. At the end of the day its just another way to help you have fun with your friends - who needs serendipity if you have foursquare! I see quite a few good ways to use LBS in wine stores.
• The Best Wine Apps: a retailer's perspective So what are the good wine apps out there? I'll review some research done by one think tank and then outline my own. I'll take a wine retailer's perspective and look at m-commerce as well as content functionality like wine reviews, ratings, journaling, social media integration, and user interface.

Wine Mobile and Social Commerce Forum

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