Wine Landing Page Optimization

Wine Landing Page Optimization Blog Posts

Landing Page Optimization is all about offering two or more versions of the same webpage and see which one converts the best. Then doing it again. And again.

It’s like newspaper adverts with coupons. The more coupons redeemed the more successful that particular ad.

Exactly the same principle applies for the internet and is being used extensively today. It is a warp speed version of the old coupon method and is made possible because software allows you to track large (and therefore) statistically valid numbers of visitors to see which particular webpage variants convert better than others.

Latest Posts

• The Last 3 Steps in Wine Landing Page Optimization This post looks at the last steps of how to go about testing. Step 4 Set up Google Website Optimizer Step 5 "Beat the control" Step 6 The Plan It has a good video on how to set up a simple A/B split test. Outlines a simple test and how to plan to do more.
• The First 3 Steps in Wine Landing Page Optimization This post looks at the first steps of how to go about testing. Step 1 Set up Google Analytics, with the eCommerce option turned on Step 2 Set a Benchmark, preferably Profit per visitor Step 3 Decide what to test, the usual suspects are Headlines, Images, Product description copy, Offers, and Call to action. There are various ways to come up with ideas from usability testing to surveys to staff discussion.
• Lady Gaga vs Lady Thatcher, and Landing Page Optimization You are unlikely to ever find out why your visitors aren't buying, even if you're a Internet Marketing expert, so if no one knows then leave it up to the customers. Let your customers vote, albeit unconsciously but seamlessly, on your site pages by testing two or more versions of the same webpage and see which one converts the best. This is called Landing Page Optimization and will lead to steady improvements in your online sales.

Wine Landing Page Optimization Forum

To ask questions or discuss, please go to the Wine Landing Page Optimization Forum (the latest posts are listed below). You’ll need to Login or Register to post questions or discussion points (‘topics’).

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