Wine Internet Marketing: WSJ.com on Great Wine Stores

A few weeks back I wrote posts on possible points of difference and potential opportunities for a local wine retailer.

The WSJ wine writers* also have an interesting view on this and have written a Wall Street Journal review of ‘wine stores with shtick’.

In summary they suggest you do some of the following,

• Smaller selection.
• Wines by weight or taste profile.
• Keeping cool.
• Food pairings.
• Do one thing well.
• Kids’ areas.
• Tasting notes.
• Remember me.
• “Handpicked” wines.
• “Enomatic” machines.
• Meeting, tasting or lounge space.
• Quiet education.

Great starter for finding your bricks and mortar point of difference.

*Dorothy J. Gaiter and John Brecher. They write “Tastings,” the weekly wine column of The Wall Street Journal.