You can segment (or group) wine consumers in many ways (see my posts on Different Wine Drinkers 1 – 2 – and 3).
There are also a number of wine internet marketing submarkets within wine online stores
- Wine Gifts
- Wine Clubs
- Single Wine purchase by individuals
- Corporate beverage purchases including wine
- Special events such as weddings that include wine purchases
Looking at Google Adwords bid prices, ‘wine club’ is more than three times as expensive as the others, suggesting that this is the most successful keyword in the market. Though also the most competitive, probably because of the value of repeat customers.
I’ve put in the keyword ‘wine’ below as a teaser to be honest, there is more to this word than meets the eye (for example see my post about ‘wine’ and Adwords ).
| Keywords | Estimated Avg. CPC | Estimated Clicks / Day |
| wine club | $15.14 | 154 |
| wine gift | $5.28 | 281 |
| wine corporate | $2.79 | 4 |
| wine | $2.03 | 8,589 |
| wine wedding | $1.89 | 23 |
| merlot | $1.19 | 159 |
| chardonnay | $0.94 | 185 |
Source: Google Adwords: Traffic Estimator (US, UK, CA, AUS, NZ). Broad Match.
https://adwords.google.com/select/TrafficEstimatorSandbox
Related posts:
- Wine Internet Marketing: “every dollar spent online influences $5.70 spent in the store”
- Wine Internet Marketing: Why use social media, it’s not that obvious
- Wine Marketing: Different Wine Consumers (2)
- Selling Wine Online, a Criteria: Marketing to eCommerce Process
- Wine Internet Marketing: How to Use Twitter
