I’ve got no way to sugarcoat this so I’ll just say it,
“Writing your 12th wine description that day gets plain boooooring.”
I could really use your comments on this one…
I like wine, I really do but when I get a rush of new releases from wineries to put up on the website … I get real bored of writing the last few descriptions.
Now I’m trying to find a way around this, here’s my progress to date.
- Taste all the wine – yep the opportunities abound, I should do this, but I can’t afford to do it for every bottle and frankly I don’t trust my palate
– but it’s the obvious thing to do. - Use the winemaker’s tasting notes. The trouble here is they have to often guess what the wine will be like in a couple of years time (reds) so it may not be accurate. Nervously, it may also breach their copyright.
- Use wine critics notes – with attribution. I like this idea and doing some more investigation into it. Also worried about copyright here too. Anyone know how wine.com gets Wine Spectator etc ratings?
- See what the wholesalers have. My secret hope is that wholesalers have a feed I can automatically tap into. I’ve emailed Southern Wines and Spirits and a couple of other big US wholesalers (as yet no response).
- There are some intriguing start ups such as OwnIt and Adegga who may have the answer. But I fear trying to get 20,000 small wineries to do something is like herding cats. Anyhow, I’ve offered my (free) assistance to the first one.
- Perhaps there’s a way to legally tap into the wine comparison shopping sites like snooth and winezap? I’ll look at that one some more too.
So what am I missing here? Do you have any other ideas I could follow up on?

