Wine Comparison Shopping Engines

Wine Comparison Shopping Engines Blog Posts

I cover all the intricacies of selling wine via comparison shopping engines such as Google Shopping/Merchant Center/Base/Product Search, wine specialist engines such as snooth.com, general ones like shopping.com and other comparison sites (that tend to require a RSS feed).

This is an important area for selling wine online. Anyone who uses a shopping comparison engine is serious about buying – not just browsing.

Latest Posts

• Snooth, Darwin and the Internet Jungle One of the recent accusations was that Snooth was a shopping comparison site not a social media site which has left me wondering what a "social media" website is? Also, what's Snooth's place in the wine internet ecosystem? I try and predict what will happen.
• Wine-Searcher, a Price Comparison Shopping Site Review Wine-Searcher is a large search engine of wine stores, winery, and wine auction, price lists and catalogues. According to wine-searcher it has almost 4mn products listed from about 18,000 wine shops. But it's claim to fame is really the ability to compare wine prices. Here's a review from a US consumers perspective.
• Google Goggles - that customer may not just be sending an SMS Say your customer is at your competitor's wine store browsing the aisles. They see a wine they like so they use their mobile phone to take a picture of the label and send it to Google Goggles. Google then compares the picture to all the pictures on it's database through something called "visual search technology". It determines that it is a wine label for Duckhorn Napa Merlot 2005 and sends a query to Google Product Search. The customer gets shopping comparison results from online websites sent to their phone while standing in the retail store aisle.
• Snooth Review - a specialist wine shopping comparison engine A review of snooth.com - a very interesting wine comparison shopping engine. How big it is, how to sign up, easy ways to upload products and maintain them and how to get traffic. Certainly worth a look.
• Google Base Feeds and Wine This part of the internet ecosystem has it’s own peculiarities and optimization techniques. Your first port of call is the Google Merchant Center. You’ll be asked to submit your products by file or feed. Here's how
• Why are Comparison Shopping Engines so Important? Wine shopping comparison websites is a seemingly dry topic but as you dig into it you see just what an opportunity and threat it is. You could now have a Google search results page for XX brand wine with the first 1-2 listings being for the winery, next 3 spots for shopping results with an image, 2 spots for other comparison shopping engines, 1 spot for videos with thumbnails, and finally 1 spot for an organic result. On the Adwords side you may have images in the ads for those merchants who use the Google product search service as well as Checkout badges.
• The Most Important Source for Online Wine Sales: this will surprise you I've been doing some research into wine comparison shopping engines and have come across some eye opening changes in getting more traffic to your wine retail website. This post outlines that insight mainly using a graph that combines traffic with conversion rates for the top websites.

Wine Comparison Shopping Engines Forum

To ask questions or discuss, please go to the Wine Comparison Shopping Engines Forum (the latest posts are listed below). You’ll need to Login or Register to post questions or discussion points (‘topics’).

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