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Have You Noticed ‘Big Retail’ Hungrily Eroding Wine Sales?
Are Your Customers Being Covertly Targeted by Shrewd Internet Wine Retailers?
Do you Fret and Wonder about How Your Business Can Sell More Wine?“How to Sell Wine Online” gives you the power to boost wine sales whilst freeing up focus so you will enjoy your wine retail business more. It offers essential marketing knowledge for you to successfully turn your small wine retail store into a flourishing business made of ‘clicks and mortar’. Buy Now |
When you read “How to Sell Wine Online“…
You will learn techniques to make your passion for wine give you an edge in the social media world. An edge that the big guys will struggle to match!
When you read “How to Sell Wine Online“…
You will find ways to make your location work to your advantage with search engines, advertising and the new mobile location based services!
When you read “How to Sell Wine Online“…
You will discover methods to get more customers, share your enthusiasm for wine, and make better profits by also selling wine online!
When you read “How to Sell Wine Online“…
You will gain the ability to:
- Generate Traffic to your website using Google
- Convert that traffic into sales through fine-tuned content and a positive user shopping experience
- Utilize social media to effectively Engage with new and existing customers on your blog, facebook, andtwitter
- Turn your small store disadvantage into a powerful local internet advantage
- ride the coming wave of mobile websites, apps, advertising and location based services like foursquare and yelp
- analyze your wine retail eCommerce software options
- ‘finally’ turn one-off orders into Repeat loyal customers
- and last but not least share your enthusiasm for wine and really enjoy your fully fledged business
… and much more…
Bruce McGechan: Author, Wine Internet Marketing Consultant and Researcher. On top of his 20 year career in marketing and running many a marketing campaign for multinationals and small retailers, Bruce currently specializes in developing and promoting eCommerce websites retailing wine.
You don’t need an expensive course. You don’t need an academic treatise. You don’t need a lightweight ‘e-book’.
This is a real book with practical ways to increase profits – now and in the future. How to sell wine on the internet continues to evolve so this book’s sister website, www.MyLocalWineStore.com, keeps you up-to-date with the latest marketing tactics through it’s Update and Resource web sections.
This book warns you of common myths and misunderstandings that can be the downfall of expensive marketing attempts. Here’s one to be very aware of:
“Build it and they will come!” …
Web developers regularly push this cyber-myth and it is the cause of one of the biggest ongoing mistakes. These mistakes are of course innocently funded by their customers. Ouch.
Un-aware of the dangers and blindly extending your business online whilst trusting common myths like this one, is equivalent to pushing your new website into a deep, unforgiving canyon and hoping it will fly.
Think about it, would you build the best wine shop, with the best fit out, at the end of a dark alley, that is at the end of a side road, that is off the industrial park, on the outskirts of town? Of course not!
But that is what so many wine retailers do when they expand into the www-city of the internet. They spend all of their money on a great looking website without also generating internet foot traffic.
But heck, how are you supposed to know this?! You’re not an internet expert. But you are now offered the chance to become internet savvy, in a way that is tailored for you…
Because until now no-one has guided you through this www-city, or explained it in the language you understand, some people would say even the thought of taking it on (let alone mastering it!) would be too difficult, too time consuming, too expensive… And yes, that would be true if you didn’t have this book. The best book to help you get your wine retail business online in a cost effective, time effective way!
Make the First Step to Sell More Wine Online, Faster than your Competitors!
Buy Now
It is 362 pages long and was officially released on 3 November 2011. It can be purchased directly (link above, ships from the South Carolina), Amazon from sometime between 5 November and 15 November 2011, and other book stores in January 2012. A kindle version is likely to be published in the next two months.
