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HOW TO SELL WINE ONLINE:How a Small Wine Retailer Can Turn a Quiet Main St Wine Store Into a Flourishing Internet Success In this book you’ll find out how to get more customers, share your enthusiasm for wine, and make better profits by also selling wine online. I’ll show you all about selling wine online by:
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Is ‘Big Retail’ slowly Eroding your Wine sales?
You’ll learn that your passion for wine can give you an edge in the social media world that the big guys will struggle to match.
Are Savvy Internet Wine Retailers Targeting your Customers?
You’ll find that your location will provide you with some key advantages with search engines, advertising and the new mobile location based services.
Do Your Local Competitors get cagey when you ask them about Selling Wine Online?
Funny that…
Bruce McGechan is a wine internet marketing consultant and researcher. He develops and promotes wine retail eCommerce websites, and has a 20 year marketing career running many a marketing campaign for multinationals and small retailers.
This is not an “e-book”, not an expensive course, not an academic treatise but a real book with practical ways to increase profits now.
Let’s go into more detail. Here’s the biggest mistake web developers unwittingly inflict on wine retailers…
“Build it and they will come”
Going online whilst blindly trusting this common myth is equivalent to pushing your new website into a deep, unforgiving canyon and hoping it will fly.
Or put another way would you build, the best wine shop, with the best fit out, at the end of a dark alley, that is at the end of a side road, that is off the industrial park, on the outskirts of town? Of course not.
But that is what so many wine retailers do this when they expand into the www-city of the internet. They spend all of their money on a great looking website without also generating internet foot traffic.
But heck, how are you supposed to know this?! You’re not an internet expert. But you could be internet savvy…
This book will not only shine the light onto unknown misconceptions and dangers you need to know about, but also illuminate business revenue possibilities that currently lie at arms reach of you… you just don’t know about them, yet.
It is 362 pages long and was officially released on 3 November 2011. It can be purchased directly (link above, ships from the South Carolina), Amazon from sometime between 5 November and 15 November 2011, and other book stores in January 2012. A kindle version is likely to be published in the next two months.
