A survey is done each year to see what Local SEO experts think the most important factors are. I go through the top 10 here from a local wine store perspective. In 2010 they included: 1. General Importance of Claiming Place Page; 2. Business Address in City of Search; 3. Associating Place Page with Proper Categories
Are you on a “Burning Platform”?
February 14, 2011 By Leave a Comment
Rather than being a wine store, a retailer, a wine expert, a marketing expert, a capable tech user, a good sharer of info and knowledge: in wine forums, wine blogs, on facebook and twitter … a good wine store is a mixture of all these and more. It sits astride the new wine ecosystems that are spreading around the world and around the internet – but bringing the best of those back to your local customers.
Wine Store mCommerce App: your wine store in their hands
December 21, 2010 By Leave a Comment
Firstly I outline the ideal features of a wine retailer’s mobile app with a bit of commentary. Then I list those features that I think are Must-Have vs Nice-to-Have in a m-Commerce requirement document format. Lastly I suggest ways you could purchase such an app.
9 Ways a Wine Retailer can use Mobiles to Sell More Wine In-Store
December 11, 2010 By 6 Comments
This post is about customers using their mobiles in-store. We’ll cover the burgeoning area of mobile QR codes, how retailers are using them, and glimpse into the future with augmented reality. I’ll also give a list of 9 ways QR codes can be used in-store.
The Best Wine Apps: a retailer’s perspective
December 4, 2010 By 9 Comments
So what are the good wine apps out there? I’ll review some research done by one think tank and then outline my own. I’ll take a wine retailer’s perspective and look at m-commerce as well as content functionality like wine reviews, ratings, journaling, social media integration, and user interface.
What’s the difference between a mobile website and an app?
November 30, 2010 By 7 Comments
Here’s a list of the key differences: mobile websites don’t need to be downloaded, are available to all, easier to build, and do not need approval. Apps take advantage of the native handset applications like the camera, gyroscope and push notifications. We also look at why CostCo created a mobile website and how to create mobile apps and websites.
Ways a Wine Retailer can use Mobile Marketing
November 27, 2010 By Leave a Comment
Introduction to all the ways a wine retailer can use mobile marketing. Firstly looks at marketing objectives and customer segments before suggesting ways that different mobile technologies can assist achieving these objectives. Possibilities include location based services, local review sites, mobile coupons, local search, mobile sites, mobile apps, mobile advertising, QR codes, mobile payments, m-commerce, social mobile, SMS and MMS.
A Wine Retailer Business Plan: avoiding Ready-Fire-Aim
November 26, 2010 By Leave a Comment
An outline of a wine retailer business plan including the Company, Customers, and Competitors; Service, Product, Price, Place and Promotion; Staff, It and Risks; and types of Financial Statements. This is a just a sketch of what a plan looks like, I’ll probably post a full example one in due course. It is what a bank or equity investors would want to see as well as plan your next 12-36 months.
How many Premium Wine Drinkers are in your Area?
November 18, 2010 By Leave a Comment
I’m going to design some local market research. This will allow me to estimate the most important and sensitive elements of opening this particular wine store. It’s an easy and cheap, but statistically valid, way of doing research. I’ll create some questions, put it into a online survey form (SurveyGizmo), deliver the invitations to a representative local sample, and process the survey.
