Vintank has just produced a new wine marketing technology report that includes predictions about wine ecommerce, social media, social commerce, mobile apps and others. I go through each of the predictions and give my opinion.
Wine eCommerce
Wine Store mCommerce App: your wine store in their hands
December 21, 2010 By Leave a Comment
Firstly I outline the ideal features of a wine retailer’s mobile app with a bit of commentary. Then I list those features that I think are Must-Have vs Nice-to-Have in a m-Commerce requirement document format. Lastly I suggest ways you could purchase such an app.
The Last 3 Steps in Wine Landing Page Optimization
October 10, 2010 By Leave a Comment
This post looks at the last steps of how to go about testing.
Step 4 Set up Google Website Optimizer
Step 5 “Beat the control”
Step 6 The Plan
It has a good video on how to set up a simple A/B split test. Outlines a simple test and how to plan to do more.
The First 3 Steps in Wine Landing Page Optimization
October 5, 2010 By 2 Comments
This post looks at the first steps of how to go about testing.
Step 1 Set up Google Analytics, with the eCommerce option turned on
Step 2 Set a Benchmark, preferably Profit per visitor
Step 3 Decide what to test, the usual suspects are Headlines, Images, Product description copy, Offers, and Call to action. There are various ways to come up with ideas from usability testing to surveys to staff discussion.
The SEO Problem with Normal Wine Retail eCommerce site Set Up
June 15, 2010 By 2 Comments
The problem is around categorization and I get a little technical on ya, so please bear with me. I first outline how to categorize your wine eCommerce website for search engine optimization – luckily this is very similar to how you do it normally, but with some exceptions. The second part of this post discusses those exceptions. It is all about theming your website and using links to show search engines your theme.
What wine eCommerce site is right for a medium size retailer?
May 17, 2010 By 2 Comments
I look at two more types of wine retailers’ eCommerce requirements: small-medium, and medium-large. I then showed how the two different size wine retailers have a different, though similar, set of requirements based off different objectives.
Two Very Different Wine Retailer eCommerce Websites
May 10, 2010 By 3 Comments
I’ve talked about whether you should have a custom built wine eCommerce website or one “Off-the-Shelf”. In short I said pretty much everyone actually uses off-the-shelf software and the question really is what are your requirements before deciding which software or service provider to go with. In this post I set out what those requirements are in an “eCommerce Requirements Document”.
