The wine twitter community is huge. Here’s how to market to them, ideas on what to tweet, and various principles on how to market wine with twitter.
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How to use Twitter to Market Wine
Filed Under: Wine and Twitter Tagged With: Segments, social media, Strategy, twitter, Wine Retailers
Wine Stores and Local Social Media
Much of this blog is about wine and social media. It goes through Facebook, Twitter, blogs, social media monitoring, and various strategies. However there is a different perspective on all of this – the local perspective. Local social media is simply social interaction around a particular location, usually a city. It includes:
Location Based Services, Your Local Blog, Other People’s Local Blogs, Local Review Sites, Twitter, and LinkedIn. This post is an overview of what services you can use to boost your local results.
Filed Under: Wine Social Media Tagged With: blog, facebook, google, google map, local, mobile, social media, twitter, Wine Retailers
Google 2010: end of empire, hail the new order
Since the mid 2000s you could expect to make a reasonable return on Google SEO and Adwords marketing expenditure. With the increase in competition, and the explosion of Social Media, Mobile and Local services this is now not necessarily the case. Or at least it is much harder. The good news is that a local business is at the heart of the three changes we’ve seen in 2009-10: Social, Mobile and Local.
Filed Under: Wine Internet Marketing Tagged With: facebook, google, local, mobile, Search Engine Marketing, Selling Wine Online, social media, twitter
Find Me, Find You, Find Wine: location based services in wine stores
Groupon, foursquare, SCVNGR, Yelp, Facebook Places are just a few of the Location Based Services available from a mobile app. LBS apps can tell your friends you’re at a particular place, by checking in to that place using an app, facebook and/or twitter. At the end of the day its just another way to help you have fun with your friends – who needs serendipity if you have foursquare! I see quite a few good ways to use LBS in wine stores.
Filed Under: Mobiles and Wine Tagged With: facebook, google map, local, local search, mobile, social media, twitter
Monitoring Three New York Wine Stores: the quiet one, the promising one, and the over achiever
Is a local competitor dominating your digital neighborhood? That is local blogs, twitter, facebook, blogs, video and/or wine forums? Here’s how to monitor what your competitors are doing in social media, for free. And, more importantly, it’s also a good way of tracking and responding to what people are saying about your store on the [...]
Filed Under: Wine Social Media Tagged With: facebook, google map, local, Selling Wine Online, social media, twitter, Wine Retailers
Twitter, BirdBrain, Mavens and wine – tech fermenting
We look at how to identify great wine tweeters in your local area. I’ll show you an interesting tool that might work called BirdBrain, then move onto some more Klout analysis and mash it up with some Tipping Point theory. I finish up with what should you aim for.
Filed Under: Wine and Twitter Tagged With: local, social media, twitter, Wine Retailers
The Top Wine Tweeters – hello @SommelierSara!
SommelierSara was a surprise top 5 entry. Less of a surprise was garyvee, nectarwine, lenndevours, nytimesdining (think The Pour), and thirstforwine. All of whom scored in the 50s, with Gary at 60 and leading the pack. I like Klout. Rather than offer a simple top 10 list they are more subtle about how a social media person is important – not just that they are. It includes awareness, engagement and authority measures.
Filed Under: Wine and Twitter Tagged With: social media, twitter
Your local retail advantage will get even bigger: twitter
I’ve said elsewhere that facebook may take over your google advertising by 2012. That your local advantage is significant. But the more I look at what goes on in the social media space the more interested I get in twitter. Here’s a post from Mashable, “Everyone from Yelp and Foursquare to Google are trying to serve local businesses… As for Twitter, it is positioned better than anyone to roll out business services that serve local retailers…”
Filed Under: Wine SEO Tagged With: local, Search Engine Marketing, Selling Wine Online, social media, twitter, Wine Retailers
Wine Internet Marketing: How to Use Twitter
Ken McCarthy is one of the few people I seriously follow. He seems to be able to absorb all that’s going on in the internet world, sift through it and find the actionable ways to improve your business vs artificial hype. And he’s just done this with how to use Twitter, here’s an except from his blog. “Finding a straight, concise answer about anything in Internet marketing is ridiculously hard whether you’ve been at it for 16 years or 16 minutes. Twitter is a perfect example of this.”
Filed Under: Wine Internet Marketing Tagged With: Search Engine Marketing, SEO, social media, twitter, Wine Retailers
