Wine Research tells us that great wine product is a start but not enough. It needs to appeal to customers in other non sensory ways, including some not well known. I present a wine market model with three segments most interested in premium wine.
1. Marketing Wine in Order to Make Premium Wine Brands Profitable
May 30, 2011 By Leave a Comment
An Overview of the Process of Marketing Wine with the end game being Greater Profits. In a nutshell this category of the mylocalwinestore.com provides information on marketing wine through “niche marketing”. Follow the professional marketing process outlined in this overview section to boost prices, margins and/or volume. I’m assuming that you have already created, or are in the process of creating, a high quality wine. Long term success in premium brand management is based on this foundation. Some brands may get away with hype for a while but they will eventually be found out. High quality wine is the price of admission of building a premium wine brand. After you’ve created great wine, professional brand management will help turn your hard work into business success.
Are you on a “Burning Platform”?
February 14, 2011 By Leave a Comment
Rather than being a wine store, a retailer, a wine expert, a marketing expert, a capable tech user, a good sharer of info and knowledge: in wine forums, wine blogs, on facebook and twitter … a good wine store is a mixture of all these and more. It sits astride the new wine ecosystems that are spreading around the world and around the internet – but bringing the best of those back to your local customers.
Wine Industry Fascination: a demanding mistress
January 27, 2011 By Leave a Comment
I’ve been mulling over why I’m fascinated by the wine industry. It’s like a demanding mistress, you’d like to just ignore her sometimes but you’re somehow remain caught in her spell and can’t seem to shake yourself loose.
A Wine Retailer Business Plan: avoiding Ready-Fire-Aim
November 26, 2010 By Leave a Comment
An outline of a wine retailer business plan including the Company, Customers, and Competitors; Service, Product, Price, Place and Promotion; Staff, It and Risks; and types of Financial Statements. This is a just a sketch of what a plan looks like, I’ll probably post a full example one in due course. It is what a bank or equity investors would want to see as well as plan your next 12-36 months.
Wine Industry Arguments – beyond natural dissension?
October 12, 2010 By Leave a Comment
Who supports the current three tier system? Was a seemingly simple question in the Wine and Spirits Group forum in LinkedIn. And a raging discussion took place over a couple of months. Lots of it tied to HR5034 but in my opinion it was most about the evils of Big Co in the wine industry.
My feeling is that HR5034 is a “lightning rod” for lots of other wine industry issues. I’m not to saying that HR 5034 is a trivial issue, it’s not, it’s important, but I think there are a lot of issues swirling in the background. Such as large retail chains, distributors and wine companies practices in discounting, to service, to anti-competitive behavior. Distributor effectiveness in general is questioned by many, and defended by some. And of course no one likes the lobbyist power of big distribution (despite some preferring Three-Tier). The interesting yet saddening thing to me is the “artificial” tension in the wine industry, and describing that tension is what this post is about.
