MyLocalWineStore.com has been updated! It is all to do with the book that is about to be released, How to Sell Wine Online. Each chapter is packed with tips and techniques on how a wine retailer can sell more wine on the internet. New to the website are forums. EachForum is married to a chapter of the book to allow questions, debates, and strategy updated as technology moves on.
10. Review your Wine Marketing Plan
July 5, 2011 By Leave a Comment
Review your Wine Marketing Plan but in the short term stay the course! Consistency is more important for brand management given how long changing the perception of your brand in consumer minds takes.
9. Illustrative Marketing Plan for Inspiring Businessman Segment
July 3, 2011 By 1 Comment
Bringing together all the work from the other wine marketing steps into an illustrative marketing plan tailored for a particular winery for the wine segment Inspiring Businessman.
8. The Wine Marketing Plan – an Action Plan
June 29, 2011 By 2 Comments
All your insights from analysing your customers, competitors and your company need to be put into an action plan – the Wine Marketing Plan
7. The Wine Marketing Mix – Product, Price, Place, People, Promotion – The 5Ps
June 27, 2011 By 1 Comment
A customer’s image of a wine brand is prompted by some key drivers (the 5Ps or the marketing mix). Together they form a good basis for writing your marketing plan.
6. Creating, Describing and Defining your Premium Wine Brand
June 21, 2011 By 1 Comment
Communicate to wine drinkers in ways that are important to them as wine drinkers make brand decisions based off superficial criteria as well as the smell and taste of premium wine.
5. Choose your Wine Niche
June 15, 2011 By 1 Comment
Choosing a wine niche is the way for a small vineyard or winery to be financially successful. A niche which you market consistently well to, and has no strong competitors is the ideal.
4. Telling your Wine Business, Vineyard or Winery Story
June 3, 2011 By Leave a Comment
What wine business story will appeal to your target consumers? If you’ve analyzed your customers and wine industry competitors, look internally to your company strengths. What stories can you tell that will appeal to one of these segments? Who are you most comfortable with marketing too?
3. Overwhelmed by Wine Industry Competitors?
June 2, 2011 By 1 Comment
Is your great wine being overwhelmed by stronger wine industry brands perhaps with a more comprehensive wine marketing programme? Most wine industry competitors are doing what everyone else does – they are trying to copy success. They’ve looked at what others are doing and may have also chosen a less sophisticated form of analyzing niches – e.g. women, Napa Valley, cool climate Pinot Noir. Indeed they will probably be doing no marketing at all (Wine Business Monthly 2006, of the 9300 wineries in the US fewer than 10 percent have clear marketing strategies). This post outlines how to (re)position your brand.
