I provide an overview of a social media research tool called ConsumerBase product. I’ll be using it to review some big US wine stores and will do a post on this later. It’s claim to fame is the ability to accurately measure sentiment – whether the conversations in social media love you or hate you. It uses a natural language processing alogirthm that looks at the sentence structure rather than just keywords. This post outlines why it’s a bit different and what I want from it.
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Does the market love you or hate you? One way to find out Sentiment
Filed Under: Wine Social Media Tagged With: social media
Measuring Social Media Success: 3 NY Wine Stores and Social Mention
Can SocialMention act as a robust measurement tool of social media strategy effectiveness? Can it help measure the success of your blog, twitter, forum posts, facebook and external commenting strategies? I take it take it through its paces with some NY wine stores.
Filed Under: Wine Social Media Tagged With: social media, Wine Retailers
Monitoring Three New York Wine Stores: the quiet one, the promising one, and the over achiever
Is a local competitor dominating your digital neighborhood? That is local blogs, twitter, facebook, blogs, video and/or wine forums? Here’s how to monitor what your competitors are doing in social media, for free. And, more importantly, it’s also a good way of tracking and responding to what people are saying about your store on the [...]
Filed Under: Wine Social Media Tagged With: facebook, google map, local, Selling Wine Online, social media, twitter, Wine Retailers
Social media monitoring software and PR agencies – expensive meets expenses
I’ve been trialling some social media monitoring tools over the last few weeks, and I’ve just caught myself falling into techno-love. Or as Gollum kept saying in Lord of the Rings, “the ring, the ring“. These tools are shiny and bright, lots of fancy graphs with a thousand ways to cut up data. But I [...]
Filed Under: Wine Social Media Tagged With: social media
2 Facebook eCommerce Recommendations, and 15 Others
I outline how different size wine retailers’ requirements are different depending on their size, budgets and motivation. Then I outline the Must Have Requirements for a Very Small Wine Retailer and analyze various Facebook Vendor Software options. I reduce the list through using Price of software and level of integration with Facebook. I then whittle down the remaining 5 to 2 final recommendations – Payvment and Ecwid. I have a video from each firm introducing the software, as well as outlining my likes and dislikes of each.
Filed Under: Facebook and Wine Tagged With: facebook, Selling Wine Online, social media, Wine eCommerce
Social Commerce – the marriage of social networking and eCommerce
A 1 page review of a 1 hour Social Commerce (Facebook) webinar by Practical eCommerce. New things for me were the personalization of the store based on the Facebook data you get, and the link to product pages when making wall posts. Other key points are keepin’ it on Facebook not diverting to an external website, conversation not commerce, encouragement of Likes, and Fans are just that – fans – so don’t be shy.
Filed Under: Facebook and Wine Tagged With: facebook, social media, Wine eCommerce
9 Pragmatic Recommendations for a Wine Facebook Page
How serious should a small business get with it’s Facebook Page? I cover why having one is important and how much effort is enough given scare time and money. Then I outline a reasonable approach keeping the 80 / 20 Rule in the back of mind at all times. I come up with 9 recommended tabs or practices.
Filed Under: Facebook and Wine Tagged With: facebook, Selling Wine Online, social media
The Wine Facebook Page Rankings – How a Small Winery took on a Colossus
First thing to notice – this is a Quality not a Quantity measure. Wine-Searcher still tops the ratings with its 84,000 odd fans, though Robert Mondavi Winery with 4000 odd fans almost takes first place. I also look at some other Head to Head results by sector. On average the results weren’t that good. On average most Pages did well with Branding and Being Up to Date. On the other hand most did very poorly at everything else.
I go through the criterion one by one. I explain my Altimeter’s and my scoring, then I make a brief commentary and sometimes a suggestion on how to do better. Then I rejig the results. Purchase is what we’re after, so in my hard nosed commercial fashion I weight each criterion to favor purchase related factors. This changes some of the rankings and takes a more wine retailer perspective.
Filed Under: Facebook and Wine Tagged With: facebook, Selling Wine Online, social media, Wine eCommerce, Wine Retailers
Wine Searcher proves to be the Wine Facebook Fan Collosus
In this post we look at fan numbers, in other posts we look at quality. I choose these wine related Facebook Pages because I wanted to put:
- the top wine stores against each other
- the two big wine comparison shopping engines head to head
- a couple of well known American wine brands for context
- and a wine magazine.
Wine-Searcher had the most fans, but then it got interesting.
Filed Under: Facebook and Wine Tagged With: facebook, Market Research, social media, Wine Retailers
Facebook Conquers the Universe … and a little bit of the wine world
I think the case for being at least interested in Facebook seems obvious. There’s lots of consumers, they spend lots of time on Facebook, and their recommendations mean a lot to friends and family. But companies are struggling to find a pragmatic approach.
The Altimeter Group has put out a report that suggests the following needs to be done to to be successful with Facebook Marketing: 1. Set Community Expectations 2. Provide Cohesive Branding 3. Be Up To Date 4. Live Authenticity. 5 Participate in Dialog 6. Enable Peer-To-Peer Interactions 7. Foster Advocacy 8. Solicit A Call To Action
I outline their approach here in order to background my own Wine and Facebook research.
Filed Under: Facebook and Wine Tagged With: facebook, social media
