The wine twitter community is huge. Here’s how to market to them, ideas on what to tweet, and various principles on how to market wine with twitter.
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How to use Twitter to Market Wine
Filed Under: Wine and Twitter Tagged With: Segments, social media, Strategy, twitter, Wine Retailers
Wine and Technology – vintank’s 12 predictions
Vintank has just produced a new wine marketing technology report that includes predictions about wine ecommerce, social media, social commerce, mobile apps and others. I go through each of the predictions and give my opinion.
Filed Under: Wine Internet Marketing Tagged With: mobile, social media, Strategy, Wine eCommerce, Wine Retailers
Wine Stores and Local Social Media
Much of this blog is about wine and social media. It goes through Facebook, Twitter, blogs, social media monitoring, and various strategies. However there is a different perspective on all of this – the local perspective. Local social media is simply social interaction around a particular location, usually a city. It includes:
Location Based Services, Your Local Blog, Other People’s Local Blogs, Local Review Sites, Twitter, and LinkedIn. This post is an overview of what services you can use to boost your local results.
Filed Under: Wine Social Media Tagged With: blog, facebook, google, google map, local, mobile, social media, twitter, Wine Retailers
Passion, Champagne and, er, Supermarkets
NetBase social media research on 1. Champagne and 2. Supermarket Sentiment. Surprisingly Piper-Heidsieck does much better than Dom Perignon! Supermarkets are shown to have a complex issue with own-brands.
Filed Under: Wine Social Media Tagged With: Market Research, social media
Snooth, Darwin and the Internet Jungle
One of the recent accusations was that Snooth was a shopping comparison site not a social media site which has left me wondering what a “social media” website is? Also, what’s Snooth’s place in the wine internet ecosystem? I try and predict what will happen.
Filed Under: Comparison Shopping Engines Tagged With: comparison shopping engine, Selling Wine Online, SEO, social media
Lies, lies and Snooth: I investigate
Investigating vintank’s accusations of Snooth misrepresentation, hidden objectives, poor user experience, so-called success stories and legal breach.
Filed Under: Wine Industry Tagged With: comparison shopping engine, Email Marketing, Selling Wine Online, SEO, social media, Strategy
Google 2010: end of empire, hail the new order
Since the mid 2000s you could expect to make a reasonable return on Google SEO and Adwords marketing expenditure. With the increase in competition, and the explosion of Social Media, Mobile and Local services this is now not necessarily the case. Or at least it is much harder. The good news is that a local business is at the heart of the three changes we’ve seen in 2009-10: Social, Mobile and Local.
Filed Under: Wine Internet Marketing Tagged With: facebook, google, local, mobile, Search Engine Marketing, Selling Wine Online, social media, twitter
Find Me, Find You, Find Wine: location based services in wine stores
Groupon, foursquare, SCVNGR, Yelp, Facebook Places are just a few of the Location Based Services available from a mobile app. LBS apps can tell your friends you’re at a particular place, by checking in to that place using an app, facebook and/or twitter. At the end of the day its just another way to help you have fun with your friends – who needs serendipity if you have foursquare! I see quite a few good ways to use LBS in wine stores.
Filed Under: Mobiles and Wine Tagged With: facebook, google map, local, local search, mobile, social media, twitter
America’s Most Popular Wine Store? Social Research suggests it may be BevMo
It’s all about wine store range. And BevMo has it and, crucially, has the numbers according to some social research I’ve just seen from NetBase. NetBase kindly gave me the data and a demo on some of America’s most popular wine stores (plus a distributor): BevMo Total Wine and More K&L Wine Merchants The Wine Club National [...]
Filed Under: Wine Social Media Tagged With: Market Research, Positioning, social media, Strategy, Wine Retailers
Avatar Hybrid Bodies and Wine Social Media Market Research
Looking for that wine store idea that sets you apart from your competitors? The best way is to ask your customers. Another way is to gather customer insights into your business through social media research also known as netnography. In the movie Avatar Sigourney Weaver is an anthropologist who was studying another community by becoming immersed in it. This post is about something similar – immersing yourself in internet communities. The difference is we don’t use Na’vi-human hybrid bodies to interact with the natives of Pandora, rather we use the internet to get involved with other humans in their own internet environment. A little easier I think.
Filed Under: Wine Social Media Tagged With: Competition, Market Research, Segments, social media
