This post looks at the last steps of how to go about testing.
Step 4 Set up Google Website Optimizer
Step 5 “Beat the control”
Step 6 The Plan
It has a good video on how to set up a simple A/B split test. Outlines a simple test and how to plan to do more.
The Last 3 Steps in Wine Landing Page Optimization
October 10, 2010 By Leave a Comment
The First 3 Steps in Wine Landing Page Optimization
October 5, 2010 By 2 Comments
This post looks at the first steps of how to go about testing.
Step 1 Set up Google Analytics, with the eCommerce option turned on
Step 2 Set a Benchmark, preferably Profit per visitor
Step 3 Decide what to test, the usual suspects are Headlines, Images, Product description copy, Offers, and Call to action. There are various ways to come up with ideas from usability testing to surveys to staff discussion.
Conversion analysis of the shopping cart leads to 34% increase in sales
February 16, 2010 By Leave a Comment
Fairfield undertook some conversion analysis of the shopping cart page (not the following checkout process). This indicated a number of obstacles to checkout: * Confusing, hidden business rules, * Long form, with most content below the fold, * Unnecessary information requested, * Absence of persuasion motivators * Low apparent trust value
