Useful and compelling content. If you draw people to your site through great content then Google will start to notice and rank your site higher. Which means more people will visit and comment (on blogs, forums, email, chat, various social media sites) which Google will notice. Which means you get more visits that Google will notice …a virtuous circle.

In this post we look at how a wine retail website’s navigation can boost search engine rankings. Your navigation should: make it easy to go from general to specifc content – not too many levels (3-4 max?); use text based navigation; use breadcrumbs; and a useful error page

In this post we look at how a wine retail website can improve the structure of their URLs to boost search engine rankings. A URL is what you type into a web browser e.g. http://www.mylocalwinestore.com is a URL, also known as a web address or website name or web name… you know what I mean right. We have two audiences – Google and those good ol’ humans. Both of them are going to be confused or skeptical about avnb1232?mnp+cfsd.asp. But it get’s even worse…

This is where the meta tag description is. If you’re looking at a Google search result then you may see this as the description of what this page is all about (it’s all about wine retailers ranking well in search results).

The title tag tells search engines what the topic of the particular page is about. Many businesses don’t bother doing this, they use a default title (e.g. Tony’s Wine Store) on all pages and they lose search engine favor by doing so. If you have a product page – Andrea’s Vineyard Merlot Napa Valley. Then you gain search engine favor by telling it what the page is all about. However don’t forget the human … this same title tag is used as the first blue line in search engine results…