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The Best Wine Apps: a retailer’s perspective

December 4, 2010 By 9 Comments

So what are the good wine apps out there? I’ll review some research done by one think tank and then outline my own. I’ll take a wine retailer’s perspective and look at m-commerce as well as content functionality like wine reviews, ratings, journaling, social media integration, and user interface.

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Filed Under: Mobiles and Wine Tagged With: , ,

What’s the difference between a mobile website and an app?

November 30, 2010 By 7 Comments

Here’s a list of the key differences: mobile websites don’t need to be downloaded, are available to all, easier to build, and do not need approval. Apps take advantage of the native handset applications like the camera, gyroscope and push notifications. We also look at why CostCo created a mobile website and how to create mobile apps and websites.

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Ways a Wine Retailer can use Mobile Marketing

November 27, 2010 By Leave a Comment

Introduction to all the ways a wine retailer can use mobile marketing. Firstly looks at marketing objectives and customer segments before suggesting ways that different mobile technologies can assist achieving these objectives. Possibilities include location based services, local review sites, mobile coupons, local search, mobile sites, mobile apps, mobile advertising, QR codes, mobile payments, m-commerce, social mobile, SMS and MMS.

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Monitoring Three New York Wine Stores: the quiet one, the promising one, and the over achiever

October 25, 2010 By 2 Comments

Is a local competitor dominating your digital neighborhood? That is local blogs, twitter, facebook, blogs, video and/or wine forums? Here’s how to monitor what your competitors are doing in social media, for free. And, more importantly, it’s also a good way of tracking and responding to what people are saying about your store on the [...]

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The First 3 Steps in Wine Landing Page Optimization

October 5, 2010 By 2 Comments

This post looks at the first steps of how to go about testing.
Step 1 Set up Google Analytics, with the eCommerce option turned on
Step 2 Set a Benchmark, preferably Profit per visitor
Step 3 Decide what to test, the usual suspects are Headlines, Images, Product description copy, Offers, and Call to action. There are various ways to come up with ideas from usability testing to surveys to staff discussion.

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Lady Gaga vs Lady Thatcher, and Landing Page Optimization

October 3, 2010 By 2 Comments

You are unlikely to ever find out why your visitors aren’t buying, even if you’re a Internet Marketing expert, so if no one knows then leave it up to the customers. Let your customers vote, albeit unconsciously but seamlessly, on your site pages by testing two or more versions of the same webpage and see which one converts the best. This is called Landing Page Optimization and will lead to steady improvements in your online sales.

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2 Facebook eCommerce Recommendations, and 15 Others

September 27, 2010 By 16 Comments

I outline how different size wine retailers’ requirements are different depending on their size, budgets and motivation. Then I outline the Must Have Requirements for a Very Small Wine Retailer and analyze various Facebook Vendor Software options. I reduce the list through using Price of software and level of integration with Facebook. I then whittle down the remaining 5 to 2 final recommendations – Payvment and Ecwid. I have a video from each firm introducing the software, as well as outlining my likes and dislikes of each.

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9 Pragmatic Recommendations for a Wine Facebook Page

September 20, 2010 By 2 Comments

How serious should a small business get with it’s Facebook Page? I cover why having one is important and how much effort is enough given scare time and money. Then I outline a reasonable approach keeping the 80 / 20 Rule in the back of mind at all times. I come up with 9 recommended tabs or practices.

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The Wine Facebook Page Rankings – How a Small Winery took on a Colossus

September 15, 2010 By 13 Comments

First thing to notice – this is a Quality not a Quantity measure. Wine-Searcher still tops the ratings with its 84,000 odd fans, though Robert Mondavi Winery with 4000 odd fans almost takes first place. I also look at some other Head to Head results by sector. On average the results weren’t that good. On average most Pages did well with Branding and Being Up to Date. On the other hand most did very poorly at everything else.

I go through the criterion one by one. I explain my Altimeter’s and my scoring, then I make a brief commentary and sometimes a suggestion on how to do better. Then I rejig the results. Purchase is what we’re after, so in my hard nosed commercial fashion I weight each criterion to favor purchase related factors. This changes some of the rankings and takes a more wine retailer perspective.

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A Wine Retailer’s Perspective on Social Media: why bother?

September 1, 2010 By 3 Comments

Let’s look at why you could be interested in wine social media, from a business objective perspective, not because it’s the latest marketing buzz word. Here’s a table I’ve compiled from my own general internet marketing knowledge combined with various social media expert that looks at Social Media Objectives, Metrics, Software and suitability – all from a wine retailer’s perspective.

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