emailLynn Krielow Chamberlain interviews Bruce on VinVillage’s Wine and Dine radio show. You can listen to the interview care of VinVillage or read the transcript below. The first half of the show talks about publishing on Amazon and the politics of wine distribution. After the ad break we get talk about the book which is where [...]
Selling Wine Online
My New Book Shows you How to Make More Money, with Fewer Customers, Without Discounting
November 7, 2011 By Leave a Comment
I describe how a hypothetical wine store stops discounting, refocuses on very profitable customers, by sharing the store owner’s passion for wine. The store starts with 1467 customers, it drops 259 customers and turns a financial loss of -$46,374 into a profit of $214,354. However its revenue increases by $300,000. My imaganiery store owner has had a larger discounter open up next door. He has tried to match the prices but has quickly found himself in a hopeless financial position. This book follows him as he creates a business plan and an internet oriented marketing strategy to refocus on the most profitable customers.
Local SEO and Wine Stores in 2011: an Update of the Top 10 tasks
August 5, 2011 By Leave a Comment
Google is putting more focus on local businesses and location services. In this post I go through all the things you can do to make sure your local store is at the top of the search rankings. It is an update of the blog post I did back in Feb-11.
Local Wine Stores on Local Search: the Top 10 Things You Can Do
February 21, 2011 By 1 Comment
A survey is done each year to see what Local SEO experts think the most important factors are. I go through the top 10 here from a local wine store perspective. In 2010 they included: 1. General Importance of Claiming Place Page; 2. Business Address in City of Search; 3. Associating Place Page with Proper Categories
Wine SEO in 3 words – High Quality Links
January 16, 2011 By Leave a Comment
Wine SEO is about four things: Trust/Authority of the Host Domain (i.e. “www.the-domain.com”) Link Popularity of the Specific Page (i.e. “www.the-domain.com/the-specific-page.html”) Anchor Text of External Links (i.e. this is what anchor text looks like ) On-Page Keyword Usage (e.g. keywords in the title tag – usually seen at the top of your web browser) EDIT [...]
Wine Store mCommerce App: your wine store in their hands
December 21, 2010 By Leave a Comment
Firstly I outline the ideal features of a wine retailer’s mobile app with a bit of commentary. Then I list those features that I think are Must-Have vs Nice-to-Have in a m-Commerce requirement document format. Lastly I suggest ways you could purchase such an app.
9 Ways a Wine Retailer can use Mobiles to Sell More Wine In-Store
December 11, 2010 By 6 Comments
This post is about customers using their mobiles in-store. We’ll cover the burgeoning area of mobile QR codes, how retailers are using them, and glimpse into the future with augmented reality. I’ll also give a list of 9 ways QR codes can be used in-store.
