Since the mid 2000s you could expect to make a reasonable return on Google SEO and Adwords marketing expenditure. With the increase in competition, and the explosion of Social Media, Mobile and Local services this is now not necessarily the case. Or at least it is much harder. The good news is that a local business is at the heart of the three changes we’ve seen in 2009-10: Social, Mobile and Local.
Wine SEO in 3 words – High Quality Links
January 16, 2011 By Leave a Comment
Wine SEO is about four things: Trust/Authority of the Host Domain (i.e. “www.the-domain.com”) Link Popularity of the Specific Page (i.e. “www.the-domain.com/the-specific-page.html”) Anchor Text of External Links (i.e. this is what anchor text looks like ) On-Page Keyword Usage (e.g. keywords in the title tag – usually seen at the top of your web browser) EDIT [...]
“The Big Five Fundamentals of Ecommerce Strategy”
February 14, 2010 By Leave a Comment
Mathew at FastPivot wrote a post similar to what I have been saying in my posts on the process of selling win online: Traffic – Conversion – Administration – Repeat Business. Which is not surprising as it’s a well known process amongst internet marketing and ecommerce professionals. However his spin is worth repeating below, “There are areas of consistent focus where we have spent the last decade helping to grow businesses online. Ultimately every tactic should fall under the what I call the “Big Five Fundamentals of E-commerce.”…
Wine SEO: 80% of What Your Customers Buy is Within 15 Miles of their House
February 11, 2010 By 2 Comments
80% of what a person buys is within 5, 15 or 20 miles of their residence – you have a natural advantage as the local wine retailer. So despite how competitive the big national internet retailers are you can still get your fair share of what is probably a large local market. In fact many people go online in the belief that their sales will be mainly national whereas they remain local. How to do set up your wine retail business on Google Local Business Center
Wine Adwords: “new wine” an opportunity or trap for a wine industry advertiser?
January 12, 2010 By Leave a Comment
I got real excited about this the keyword phrase new wine. I saw 1000s of searches. New Wine!? That must be what may people call a new vintage or a new release, a bit odd but if that’s what they’re searching for…In fact I decided to check it out and did a Google search
Wine Ecommerce: What to do with Vintage, a real Quandry
December 24, 2009 By Leave a Comment
I’ve avoided mentioning how to handle vintage in my posts. Its quite a difficult issue which I will cover here (hopefully with your input as I’m not convinced I have the best resolution to this issue). Unlike most products, wine stock keeping units (SKUs) are not often identified by vintage (or year). Yet wine drinkers and Google want to know this.
Wine Internet Marketing: Why Web Design Must Die
December 23, 2009 By 1 Comment
Just as I had completed the first draft of an earlier blog ‘Wed Design: the Traditional Model’ I saw him commit designer heresy in his blog post, ‘Why Web Design Must Die’. In short he says no one really knows what design will work well. Good designers and clients can take the best guess and hope that it’s the right one. But the better way is to constantly test different components of design, copy and headlines to see which combination best leads to conversion.
Wine Marketing: Different Wine Drinkers (3) – Risk and Confusion
December 13, 2009 By 5 Comments
Wine Drinkers are often confused about wine. They need to make a decision about what wine to purchase and yet often the quality and taste profile is uncertain – or risky. They take certain measures to reduce that risk including seeking information, tasting, relying on well known brands, and relying on price as an indicator of quality. Some market research has been done…
