All your insights from analysing your customers, competitors and your company need to be put into an action plan – the Wine Marketing Plan
7. The Wine Marketing Mix – Product, Price, Place, People, Promotion – The 5Ps
June 27, 2011 By 1 Comment
A customer’s image of a wine brand is prompted by some key drivers (the 5Ps or the marketing mix). Together they form a good basis for writing your marketing plan.
Wine Adwords: Your First Campaign
January 28, 2010 By 1 Comment
At some stage you’re going to see so many of the other local businesses start Google Adwords campaigns you’re going to want to try it out yourself. As long as you’ve got a website then I reckon you should just jump in – at the shallow end. If you’re a wine retailer, and wanted to have a go at Adwords, then follow these simple instructions in this series of posts.
Wine Internet Marketing: Five Wine Store Sub Markets
January 11, 2010 By Leave a Comment
There are a number of submarkets within wine online stores: 1. Wine Gifts, 2. Wine Clubs, 3. Single Wine purchase by individuals, 4. Corporate beverage purchases including wine 5. Special events such as weddings that include wine purchases.
Wine Marketing: Different Wine Consumers (2)
December 12, 2009 By 10 Comments
The best academic research on wine drinkers is an Australian study that I believe is also very applicable to the US, UK and New Zealand. The Segments are: 1. Conservative, Wine Knowledgeable Wine Drinkers (20.9% of wine drinkers); 2. Image Oriented, Knowledge Seeking, Wine Drinkers (22.3%); 3. Basic Wine Drinkers (16.8%); 4. Experimenter, Highly Knowledgeable Wine Drinkers (19.0%); 5. Enjoyment Oriented, Social Wine Drinkers (20.9%)
Selling Wine Online: Your Point of Difference
December 9, 2009 By 2 Comments
This post is about possible points of difference for an online wine retailer. First what most of the good online wine retailers offer, the “price of entry” rather than your point of difference. Second potential points of difference.
Selling Wine Online: The Long Tail of Wine- an opportunity?
December 8, 2009 By 2 Comments
Chris Anderson, wrote a book called “The Long Tail”. It was a best seller, and is all about the millions of niches in the world and the successful businesses that have been built around this concept e.g. Amazon with books, iTunes with music, and Google Adwords with small business advertising. But the truth is the concept has a serious flaw.
