If you’re a Wine Store in Chicago, you don’t want to spend money on ads being showed to Miami residents. On the other hand if a Miami resident wants to buy a bottle of wine for a friend in Chicago, then you do want them to see your ad so they can buy in Chicago and save on freight costs. How does this work? Google identifies a search phrase as “local”. It’s the realm of Local PPC and I’ll go through how you do this in Google Adwords by using geo-targeting, ad extensions, keywords, ad copy, and landing pages.
Wine Adwords: Choose your Keywords
January 29, 2010 By Leave a Comment
In this post we’ll go through keywords for beginner wine retailer adwords advertisers. In particular the difference between broad match, phrase match and exact match and how they apply to wine.
A wine retail eCommerce store in 2019, end of an industry?
January 17, 2010 By Leave a Comment
I’m reading lot’s of predictions about the end 2010 so I thought I’d make some predictions for the end of this decade.
Google will: ask how much you want to spend – and provide the impressions, clicks or conversions or actions of some type to that budget; will suggest wine bottle prices (see below); then it will route them to the Google best practice eCommerce store – branded as your own; take payment – using its own bank and payment service; and provide shipping services – this time with third parties such as Fedex
Wine Adwords: “new wine” an opportunity or trap for a wine industry advertiser?
January 12, 2010 By Leave a Comment
I got real excited about this the keyword phrase new wine. I saw 1000s of searches. New Wine!? That must be what may people call a new vintage or a new release, a bit odd but if that’s what they’re searching for…In fact I decided to check it out and did a Google search
The next Sideway’s wine film?
January 10, 2010 By Leave a Comment
Maynard Keenan of Tool will release his new film about making wine in Arizona, Blood into Wine next month, which means two things for the wine industry.
Wine Adwords: Red red wine, a great song but a Wine Adwords Problem
January 9, 2010 By Leave a Comment
UB40 was a great band when I grew up and I loved Reddd reeeeddd wiiiiiiine. It looks like many people still do because when you use the keyword ‘red wine’ many of the searches are for the song! Not the wine. So how do you get around that?
Wine Adwords: The Most Important Wine Tip you’ll ever get
January 8, 2010 By 4 Comments
If you search google for ‘wine’, guess what will be the top search you get? As at January 2010 nothing to do with the beverage ‘wine’ … but rather ‘Wine Development HQ’!
Selling Wine Online Process 1: Traffic
November 28, 2009 By 21 Comments
This post is about generating traffic to your wine retailer website. As you will see they are reasonably simple – the obstacle isn’t understanding them so much as doing them. Note that I am skeptical about secret SEO software and processes – they may help at the margin so to speak, but not with getting most of the results (i.e. 80/20 rule). Three types that I’ll split out below: SEO, PPC and Email Marketing.
