This post is about possible points of difference for an online wine retailer. First what most of the good online wine retailers offer, the “price of entry” rather than your point of difference. Second potential points of difference.
Selling Wine Online: The Local Wine Retailer’s Market Opportunity
December 7, 2009 By 4 Comments
If you’ve read my post about the Online Wine Competition you may feel a little stunned at just how competitive the online market is. This post is about finding your gap in the market where you can elbow your way to get your fair share of customers. I see two clear gaps depending on your particular interests.
Selling Wine Online: Wine Online Competitors – The Market
December 6, 2009 By 11 Comments
The online wine market has many competitors. I’ve taken a representative sample and created an Online Wine Market Model for illustrative purposes. The larger the circle the grater the online presence and/or sales in the US online wine market. The closer a competitor is to a word in italics the more likely it is positioned that way.
