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Positioning

Wine Marketing: Different Wine Consumers (4)

23 January 2010

I stumbled across this 18-month study commissioned by Constellation Wines US on Wine and Vines. Ties in nicely with the other studies I’ve seen in the wine and alcohol beverages industry. Key points for a local wine retailer are: Traditionalists – Shop at retail locations that make it easy to find favorite brands…

Wine Internet Marketing: WSJ.com on Great Wine Stores

27 December 2009

A few weeks back I wrote posts on possible points of difference and potential opportunities for a local wine retailer. The WSJ wine writers* also have an interesting view on this and have written a Wall Street Journal review of ‘wine stores with shtick’.

Selling Wine Online: Your Point of Difference

9 December 2009

This post is about possible points of difference for an online wine retailer. First what most of the good online wine retailers offer, the “price of entry” rather than your point of difference. Second potential points of difference.

Selling Wine Online: The Local Wine Retailer’s Market Opportunity

7 December 2009

If you’ve read my post about the Online Wine Competition you may feel a little stunned at just how competitive the online market is. This post is about finding your gap in the market where you can elbow your way to get your fair share of customers. I see two clear gaps depending on your particular interests.

Selling Wine Online: Wine Online Competitors – The Market

6 December 2009

The online wine market has many competitors. I’ve taken a representative sample and created an Online Wine Market Model for illustrative purposes. The larger the circle the grater the online presence and/or sales in the US online wine market. The closer a competitor is to a word in italics the more likely it is positioned that way.