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long tail

The Local Wine Store’s Advantage vs Pure Play Internet Retailers

19 April 2010

In previous posts  A Plan to Launch a Long Tail Store Selling Wine Online and  The Long Tail Wine Website I outlined a wine drinker type, called the Experimenter, who wanted to seek out information about wine niches and give them a try wine retailer experts who had all the information the fellow above wanted [...]

The Long Tail Wine New Venture

12 April 2010

In a previous post about my Long Tail Wine Marketing Plan I wrote about a particular market segment called the Experimenter. This keen group of wine drinkers love to try different wines and find out more about varietals and wine regions. The venture I planned to set up would connect this group of wine drinkers [...]