We look at how to identify great wine tweeters in your local area. I’ll show you an interesting tool that might work called BirdBrain, then move onto some more Klout analysis and mash it up with some Tipping Point theory. I finish up with what should you aim for.
What the wine internet shopper sees in CA 90210
May 25, 2010 By 1 Comment
Ever wondered why a customer who lived round the corner bought wine off an online competitor rather than yourself? If so here is a simple way to find out, just go to google.com and search for relevant phrases like wine shop 90210, pinot noir, brand X … and see who dominates the search engine results page.
Plan to start a long tail online wine store?
April 6, 2010 By 3 Comments
I had this great idea. I’d create a website that appealed to all those wine connoisseurs who loved niche wines. I’d work with wine retailers around the world, to offer niches, to wine lovers around the world. Here’s the key part of the wine marketing plan that was aimed at a particular group of wine drinkers called Experimenters and their particular needs.
Wine SEO: Google’s Local Business Center
February 12, 2010 By Leave a Comment
Other great features on the Local Business Center: Statistics, Coupons, Photos and Video, and Reviews. Adwords as per normal but also along with your local business address. Your local address will come up on the right hand side of the Google search results page. Talk about STAND OUT
Wine SEO: 80% of What Your Customers Buy is Within 15 Miles of their House
February 11, 2010 By 2 Comments
80% of what a person buys is within 5, 15 or 20 miles of their residence – you have a natural advantage as the local wine retailer. So despite how competitive the big national internet retailers are you can still get your fair share of what is probably a large local market. In fact many people go online in the belief that their sales will be mainly national whereas they remain local. How to do set up your wine retail business on Google Local Business Center
