Google is putting more focus on local businesses and location services. In this post I go through all the things you can do to make sure your local store is at the top of the search rankings. It is an update of the blog post I did back in Feb-11.
How to Find Local Wine Customers: Local PPC
February 23, 2011 By Leave a Comment
If you’re a Wine Store in Chicago, you don’t want to spend money on ads being showed to Miami residents. On the other hand if a Miami resident wants to buy a bottle of wine for a friend in Chicago, then you do want them to see your ad so they can buy in Chicago and save on freight costs. How does this work? Google identifies a search phrase as “local”. It’s the realm of Local PPC and I’ll go through how you do this in Google Adwords by using geo-targeting, ad extensions, keywords, ad copy, and landing pages.
Local Wine Stores on Local Search: the Top 10 Things You Can Do
February 21, 2011 By 1 Comment
A survey is done each year to see what Local SEO experts think the most important factors are. I go through the top 10 here from a local wine store perspective. In 2010 they included: 1. General Importance of Claiming Place Page; 2. Business Address in City of Search; 3. Associating Place Page with Proper Categories
9 Ways a Wine Retailer can use Mobiles to Sell More Wine In-Store
December 11, 2010 By 6 Comments
This post is about customers using their mobiles in-store. We’ll cover the burgeoning area of mobile QR codes, how retailers are using them, and glimpse into the future with augmented reality. I’ll also give a list of 9 ways QR codes can be used in-store.
How many Premium Wine Drinkers are in your Area?
November 18, 2010 By Leave a Comment
I’m going to design some local market research. This will allow me to estimate the most important and sensitive elements of opening this particular wine store. It’s an easy and cheap, but statistically valid, way of doing research. I’ll create some questions, put it into a online survey form (SurveyGizmo), deliver the invitations to a representative local sample, and process the survey.
Thought of Opening another Wine Store? Here’s a Financial Model that may help
November 14, 2010 By 3 Comments
Thought of opening another wine store? Here’s a spreadsheet which I’m using to evaluate volume by segment, margin, revenue, costs and profit. It also evaluates marketing promotions.
