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Wine Retailers and Local Wine Bloggers – an opportunity for both

6 September 2010

I believe a local wine retailer has a huge local advantage over large and online wine retailers in the internet world. There are many ways a wine retailer can take leverage this. One of these is to cooperate with local wine bloggers. Sure they’re not going to be as large as the top wine bloggers I’ve been reviewing. But you have some overlapping interests not the least of which is a similar passion for wine.

How to Rank Wine Blogs – a DIY rough and ready approach

5 September 2010

1. Choose a blog you want to rank yourself against – perhaps it’s one of the top blogs, or just another local wine blogger
2. Go to compete and enter your blog and the other blog address.
3. Go to Open Site Explorer and enter your blog, and then the other blog address.
4. Go to PostRank and add up the last 10 scores for your blog, and then the other blog.
Now you have comparative figures for volume, authority and engagement. You could weight them depending on your priority.

What the wine internet shopper sees in CA 90210

25 May 2010

Ever wondered why a customer who lived round the corner bought wine off an online competitor rather than yourself? If so here is a simple way to find out, just go to google.com and search for relevant phrases like wine shop 90210, pinot noir, brand X … and see who dominates the search engine results page.

Plan to start a long tail online wine store?

6 April 2010

I had this great idea. I’d create a website that appealed to all those wine connoisseurs who loved niche wines. I’d work with wine retailers around the world, to offer niches, to wine lovers around the world. Here’s the key part of the wine marketing plan that was aimed at a particular group of wine drinkers called Experimenters and their particular needs.

Your local retail advantage will get even bigger: twitter

18 February 2010

I’ve said elsewhere that facebook may take over your google advertising by 2012. That your local advantage is significant. But the more I look at what goes on in the social media space the more interested I get in twitter. Here’s a post from Mashable, “Everyone from Yelp and Foursquare to Google are trying to serve local businesses… As for Twitter, it is positioned better than anyone to roll out business services that serve local retailers…”

Wine SEO: Local Search and Review Services like yelp

13 February 2010

This continues my latest series of posts on local internet marketing for a wine retailer. There are a number of local search and review services such as yelp.com and judysbook.com that offers searchers the chance to assess local businesses. In yelp’s words, “Yelp is the fun and easy way to find, review and talk about what’s great – and not so great, in your area.”

Wine SEO: Google’s Local Business Center

12 February 2010

Other great features on the Local Business Center: Statistics, Coupons, Photos and Video, and Reviews. Adwords as per normal but also along with your local business address. Your local address will come up on the right hand side of the Google search results page. Talk about STAND OUT

Wine SEO: 80% of What Your Customers Buy is Within 15 Miles of their House

11 February 2010

80% of what a person buys is within 5, 15 or 20 miles of their residence – you have a natural advantage as the local wine retailer. So despite how competitive the big national internet retailers are you can still get your fair share of what is probably a large local market. In fact many people go online in the belief that their sales will be mainly national whereas they remain local. How to do set up your wine retail business on Google Local Business Center