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How a Cheese Store did better than a Wine Store in Google

29 June 2010

Showing how to do better on Google by analyzing the search engine results for local wine stores in CA 90210. The Cheese Store of Beverly Hills is ranked in the top two places in local search and organic search. Now perhaps they are famous in Beverly Hills but check out their site. This cheese store has 686 external links from 250 unique websites. This little cheese store for Pete’s sake! Okay – they also sell wine, but not prominently on their website. Photos of the store suggest perhaps one third to one half wine and the rest in cheese? Let’s dig a little further into what’s going on

How to Rank Higher than your Competitors in a Local Search on Google

1 June 2010

Local Search is more important for the local wine retailer selling wine online than the normal SEO guidelines you may read about

What the wine internet shopper sees in CA 90210

25 May 2010

Ever wondered why a customer who lived round the corner bought wine off an online competitor rather than yourself? If so here is a simple way to find out, just go to google.com and search for relevant phrases like wine shop 90210, pinot noir, brand X … and see who dominates the search engine results page.

Local Retailers Selling Wine Online have a Seriously Big Advantage

26 April 2010

The advantage of being a local wine retailer close to a customer’s location – the Location War between Google, Yelp, Foursquare etc

Wine SEO: Local Search and Review Services like yelp

13 February 2010

This continues my latest series of posts on local internet marketing for a wine retailer. There are a number of local search and review services such as yelp.com and judysbook.com that offers searchers the chance to assess local businesses. In yelp’s words, “Yelp is the fun and easy way to find, review and talk about what’s great – and not so great, in your area.”