Wine shopping comparison websites is a seemingly dry topic but as you dig into it you see just what an opportunity and threat it is. You could now have a Google search results page for XX brand wine with the first 1-2 listings being for the winery, next 3 spots for shopping results with an image, 2 spots for other comparison shopping engines, 1 spot for videos with thumbnails, and finally 1 spot for an organic result. On the Adwords side you may have images in the ads for those merchants who use the Google product search service as well as Checkout badges.
Are you using Wineries’ Wine Descriptions? If so, you have a Problem.
June 8, 2010 By 1 Comment
Copying wine descriptions isn’t really an issue with wineries given that they are usually very happy with wine retailers using their “poetry” (note there are copyright issues). The issue is really with Google. Google is smart. It is very user focused and knows that searchers do not want the same content for every link in the Google search results page. So Google detects duplication of page content. Google knows if a wine description is a duplication of the winery’s description. It only wants to include the “best page”. Google probably regards the “best page” as the winery’s product page*. Therefore the winery will get the ranking for it’s own page. The rest of the pages will be either discarded (in SEO language made “supplemental”) or given a poor ranking for organic (“left side”) search results.
How to Rank Higher than your Competitors in a Local Search on Google
June 1, 2010 By Leave a Comment
Local Search is more important for the local wine retailer selling wine online than the normal SEO guidelines you may read about
What the wine internet shopper sees in CA 90210
May 25, 2010 By 1 Comment
Ever wondered why a customer who lived round the corner bought wine off an online competitor rather than yourself? If so here is a simple way to find out, just go to google.com and search for relevant phrases like wine shop 90210, pinot noir, brand X … and see who dominates the search engine results page.
Wine SEO: Google’s Local Business Center
February 12, 2010 By Leave a Comment
Other great features on the Local Business Center: Statistics, Coupons, Photos and Video, and Reviews. Adwords as per normal but also along with your local business address. Your local address will come up on the right hand side of the Google search results page. Talk about STAND OUT
Wine Adwords: Choose your Keywords
January 29, 2010 By Leave a Comment
In this post we’ll go through keywords for beginner wine retailer adwords advertisers. In particular the difference between broad match, phrase match and exact match and how they apply to wine.
Wine Adwords: Your First Campaign
January 28, 2010 By 1 Comment
At some stage you’re going to see so many of the other local businesses start Google Adwords campaigns you’re going to want to try it out yourself. As long as you’ve got a website then I reckon you should just jump in – at the shallow end. If you’re a wine retailer, and wanted to have a go at Adwords, then follow these simple instructions in this series of posts.
Wine Adwords: Red red wine, a great song but a Wine Adwords Problem
January 9, 2010 By Leave a Comment
UB40 was a great band when I grew up and I loved Reddd reeeeddd wiiiiiiine. It looks like many people still do because when you use the keyword ‘red wine’ many of the searches are for the song! Not the wine. So how do you get around that?
Wine Adwords: The Most Important Wine Tip you’ll ever get
January 8, 2010 By 4 Comments
If you search google for ‘wine’, guess what will be the top search you get? As at January 2010 nothing to do with the beverage ‘wine’ … but rather ‘Wine Development HQ’!
