Much of this blog is about wine and social media. It goes through Facebook, Twitter, blogs, social media monitoring, and various strategies. However there is a different perspective on all of this – the local perspective. Local social media is simply social interaction around a particular location, usually a city. It includes:
Location Based Services, Your Local Blog, Other People’s Local Blogs, Local Review Sites, Twitter, and LinkedIn. This post is an overview of what services you can use to boost your local results.
How to Find Local Wine Customers: Local PPC
February 23, 2011 By Leave a Comment
If you’re a Wine Store in Chicago, you don’t want to spend money on ads being showed to Miami residents. On the other hand if a Miami resident wants to buy a bottle of wine for a friend in Chicago, then you do want them to see your ad so they can buy in Chicago and save on freight costs. How does this work? Google identifies a search phrase as “local”. It’s the realm of Local PPC and I’ll go through how you do this in Google Adwords by using geo-targeting, ad extensions, keywords, ad copy, and landing pages.
Local Wine Stores on Local Search: the Top 10 Things You Can Do
February 21, 2011 By 1 Comment
A survey is done each year to see what Local SEO experts think the most important factors are. I go through the top 10 here from a local wine store perspective. In 2010 they included: 1. General Importance of Claiming Place Page; 2. Business Address in City of Search; 3. Associating Place Page with Proper Categories
What the wine internet shopper sees in CA 90210
May 25, 2010 By 1 Comment
Ever wondered why a customer who lived round the corner bought wine off an online competitor rather than yourself? If so here is a simple way to find out, just go to google.com and search for relevant phrases like wine shop 90210, pinot noir, brand X … and see who dominates the search engine results page.
