25 May 2010Ever wondered why a customer who lived round the corner bought wine off an online competitor rather than yourself? If so here is a simple way to find out, just go to google.com and search for relevant phrases like wine shop 90210, pinot noir, brand X … and see who dominates the search engine results page.
13 February 2010This continues my latest series of posts on local internet marketing for a wine retailer. There are a number of local search and review services such as yelp.com and judysbook.com that offers searchers the chance to assess local businesses. In yelp’s words, “Yelp is the fun and easy way to find, review and talk about what’s great – and not so great, in your area.”