In essense the WSJ says that wine drinkers have awful website experiences especially with Phantom inventory, Slow delivery, Cluttered sites, Tedious “drill-down” menus, Web sites from another century, Too many emails. I agree with them but have some sympathy for the wine retailers.
Selling Wine Online Process 4: Repeat Business
December 1, 2009 By 8 Comments
Regularly emailing interesting and valued information to a list of customers ensures that the $10 sale becomes a $50 or $500 customer. It also means you might be able to outspend other wine retailers who only rely on PPC to get most customers and don’t have a good follow up marketing system. My key tips for wine email marketing…
Selling Wine Online Process 1: Traffic
November 28, 2009 By 21 Comments
This post is about generating traffic to your wine retailer website. As you will see they are reasonably simple – the obstacle isn’t understanding them so much as doing them. Note that I am skeptical about secret SEO software and processes – they may help at the margin so to speak, but not with getting most of the results (i.e. 80/20 rule). Three types that I’ll split out below: SEO, PPC and Email Marketing.
