I redesigned MyLocalWineStore to make it faster. I replaced the theme and logo, and made the content easier to find. The key way I improved performance though was through an optimizer, specifically W3 Total Cache, but there are many you can use as well. I cover why I did this and some other reasons why I changed the design.
mywinesdirect website design
January 12, 2010 By Leave a Comment
Right then left column design structure. Super interesting navigation and search system, its by wine style rather than region and varietal. The website is deceptively simple, I wonder whether they have done extensive A/B tests of their webpages to see which design converts the best. Respect. I’d love to see their playbook.
snooth wine web design
January 7, 2010 By 5 Comments
Essentially a 3 column design website. Easy search, rating and recommendation. They focused on doing these things really well. Also have excellent SEO, often appear at the top of the organic listings. I do think there is too much going on with the wine consumer pulled in too many ways with ads and boxes, if they’ve having trouble converting sales they should look at the amount of distracting noise on the site.
BevMo wine web design
January 6, 2010 By 4 Comments
A design with a left column home page and a 3 column products page structure. Simple and easy. This could be a top website if they just updated the look and feel a little. Nice work, simplicity rules.
Wine.com web design
January 4, 2010 By Leave a Comment
Uses a left column structure across the site. An expanding menu over all the ways people search for wine, wine.com use to have a more simpler design so I’m guessing they’ve tested this and found that it converts better. Excellent website from one of the big guys.
Wine Web Design Basics
January 3, 2010 By 2 Comments
Although the graphic design of wine websites can be as artistic or as functional as you so desire the overall structure really comes down to a few simple components: the header, the body, and the footer.
Wine Internet Marketing: Why Web Design Must Die
December 23, 2009 By 1 Comment
Just as I had completed the first draft of an earlier blog ‘Wed Design: the Traditional Model’ I saw him commit designer heresy in his blog post, ‘Why Web Design Must Die’. In short he says no one really knows what design will work well. Good designers and clients can take the best guess and hope that it’s the right one. But the better way is to constantly test different components of design, copy and headlines to see which combination best leads to conversion.
Wine Web Wesign – the Traditional Development Model
December 22, 2009 By 3 Comments
I’ve hired web designers all my business life. Until I started working with small businesses with small budgets. Then the bills that a corporate would sign off without hesitation looked like an extraordinary usage of a limited sales and marketing budget. So I started to work out how to make it cheaper. I had to with a small business. The web (including Google and email) gave the best ROI on marketing spend compared newspapers etc. Then in 2008 a new Open Source Content Management System (CMS) called Joomla 1.5 came onto the scene. Instead of doing lots of work on the ‘framework’ of a website I could install this software on a third party web server – and focus on the content and store.
