Is your great wine being overwhelmed by stronger wine industry brands perhaps with a more comprehensive wine marketing programme? Most wine industry competitors are doing what everyone else does – they are trying to copy success. They’ve looked at what others are doing and may have also chosen a less sophisticated form of analyzing niches – e.g. women, Napa Valley, cool climate Pinot Noir. Indeed they will probably be doing no marketing at all (Wine Business Monthly 2006, of the 9300 wineries in the US fewer than 10 percent have clear marketing strategies). This post outlines how to (re)position your brand.
Wine Industry Arguments – beyond natural dissension?
October 12, 2010 By Leave a Comment
Who supports the current three tier system? Was a seemingly simple question in the Wine and Spirits Group forum in LinkedIn. And a raging discussion took place over a couple of months. Lots of it tied to HR5034 but in my opinion it was most about the evils of Big Co in the wine industry.
My feeling is that HR5034 is a “lightning rod” for lots of other wine industry issues. I’m not to saying that HR 5034 is a trivial issue, it’s not, it’s important, but I think there are a lot of issues swirling in the background. Such as large retail chains, distributors and wine companies practices in discounting, to service, to anti-competitive behavior. Distributor effectiveness in general is questioned by many, and defended by some. And of course no one likes the lobbyist power of big distribution (despite some preferring Three-Tier). The interesting yet saddening thing to me is the “artificial” tension in the wine industry, and describing that tension is what this post is about.
Selling Wine Online: The Local Wine Retailer’s Market Opportunity
December 7, 2009 By 4 Comments
If you’ve read my post about the Online Wine Competition you may feel a little stunned at just how competitive the online market is. This post is about finding your gap in the market where you can elbow your way to get your fair share of customers. I see two clear gaps depending on your particular interests.
Selling Wine Online: Wine Online Competitors – The Market
December 6, 2009 By 11 Comments
The online wine market has many competitors. I’ve taken a representative sample and created an Online Wine Market Model for illustrative purposes. The larger the circle the grater the online presence and/or sales in the US online wine market. The closer a competitor is to a word in italics the more likely it is positioned that way.
