MyLocalWineStore.com has been updated! It is all to do with the book that is about to be released, How to Sell Wine Online. Each chapter is packed with tips and techniques on how a wine retailer can sell more wine on the internet. New to the website are forums. EachForum is married to a chapter of the book to allow questions, debates, and strategy updated as technology moves on.
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New Website, New Support, New Book
Filed Under: Wine Industry Tagged With: blog, Strategy, Wine Retailers
Wine Stores and Local Social Media
Much of this blog is about wine and social media. It goes through Facebook, Twitter, blogs, social media monitoring, and various strategies. However there is a different perspective on all of this – the local perspective. Local social media is simply social interaction around a particular location, usually a city. It includes:
Location Based Services, Your Local Blog, Other People’s Local Blogs, Local Review Sites, Twitter, and LinkedIn. This post is an overview of what services you can use to boost your local results.
Filed Under: Wine Social Media Tagged With: blog, facebook, google, google map, local, mobile, social media, twitter, Wine Retailers
Wine Retailers and Local Wine Bloggers – an opportunity for both
I believe a local wine retailer has a huge local advantage over large and online wine retailers in the internet world. There are many ways a wine retailer can take leverage this. One of these is to cooperate with local wine bloggers. Sure they’re not going to be as large as the top wine bloggers I’ve been reviewing. But you have some overlapping interests not the least of which is a similar passion for wine.
Filed Under: Wine Social Media Tagged With: blog, local, social media, Wine Retailers
How to Rank Wine Blogs – a DIY rough and ready approach
1. Choose a blog you want to rank yourself against – perhaps it’s one of the top blogs, or just another local wine blogger
2. Go to compete and enter your blog and the other blog address.
3. Go to Open Site Explorer and enter your blog, and then the other blog address.
4. Go to PostRank and add up the last 10 scores for your blog, and then the other blog.
Now you have comparative figures for volume, authority and engagement. You could weight them depending on your priority.
Filed Under: Wine Social Media Tagged With: blog, local, social media, Wine Retailers
No one knows you? Wine blogs a wine retailer could advertise on
Wine blog advertising is one way to boost awareness, if that’s your objective. Using Google’s advertising tools the only ones (from my list) are vinography.com and drvino.com. And to be fair they also usually come up near the top of the 15 tools or blog lists I’ve been using. I wanted to make this my advertising recommendation (for free blogs) and yet… half of the rest also accept Google ads. So an initial recommendation is to advertise on these two and do some investigation into the rest.
Filed Under: Wine Social Media Tagged With: blog, Selling Wine Online, social media, Wine Retailers
Social Media Objectives and Wine Blogs
I’ve created a diagram of the interplay between social media objectives, success metrics, the Paid/Owned/Earned continuum, types of media, and the marketing funnel. In the end I decided that my social media objectives covered the lot: branding, engagement, information gathering, purchase and customer service. Each has its own success metrics. The conclusion is I should start to put wine blogs against objectives rather than have one list.
Filed Under: Wine Social Media Tagged With: blog, social media, Strategy
Wine Blog Traffic – some big differences between blogs
Estimating traffic volume using Compete. Compete has a 2,000,000 member panel but it’s not completely accurate so I’ve used their ranking system to come up with relative sizes of wine blogs. Wine Library TV, Vinography and Dr Vino do well but I have some gaps in the data because I can’t get data for subdomains. However a pattern is starting to emerge.
Filed Under: Wine Social Media Tagged With: blog, social media
Wine Blog Engagement Scores – a surprising result
PostRank analyzes the “5 Cs” of engagement: creating, critiquing, chatting, collecting, and clicking. Using this method each wine blog is given a score for their last 10 posts, which is added up to give a total engagement score. The highest possible score would be 100 and I’m impressed with how many are scoring well. The stand out is “another wine blog” with a score of 75 – holy cow they’ve beaten Wine Library TV!
Filed Under: Wine Social Media Tagged With: blog, social media
Websites votes for wine blogs
What I’m looking to do is replicate Google’s successful ranking process to rank wine blogs. SEOmoz offer a free tool called the Open Site Explorer which measures Link Popularity very similar to the way Google does. This tool gives anyone the ability to see external links and their worth to any site or page on the web.
The Ranking Method. I have put the list of 28 wine blogs that I selected from various Blog Search Engines and have sorted them by the SEOmoz Page Authority. The Pour (NYT) and Wine Library TV are clearly at the top with DrVino and Vinography close behind.
Filed Under: Wine Social Media Tagged With: blog, Selling Wine Online, social media
Tapping into the Long Tail of Wine Bloggers
One of the things I’m doing is trying to work out the long tail of bloggers in order to find good writers and audiences for wine retailers. Rand Fish from this SEOmoz video explains some of the background of a way to create content.
Filed Under: Wine Social Media Tagged With: blog, social media
