In this post we’ll go through keywords for beginner wine retailer adwords advertisers. In particular the difference between broad match, phrase match and exact match and how they apply to wine.
Wine Adwords: Your First Campaign
January 28, 2010 By 1 Comment
At some stage you’re going to see so many of the other local businesses start Google Adwords campaigns you’re going to want to try it out yourself. As long as you’ve got a website then I reckon you should just jump in – at the shallow end. If you’re a wine retailer, and wanted to have a go at Adwords, then follow these simple instructions in this series of posts.
Wine Adwords: “new wine” an opportunity or trap for a wine industry advertiser?
January 12, 2010 By Leave a Comment
I got real excited about this the keyword phrase new wine. I saw 1000s of searches. New Wine!? That must be what may people call a new vintage or a new release, a bit odd but if that’s what they’re searching for…In fact I decided to check it out and did a Google search
Wine Internet Marketing: Five Wine Store Sub Markets
January 11, 2010 By Leave a Comment
There are a number of submarkets within wine online stores: 1. Wine Gifts, 2. Wine Clubs, 3. Single Wine purchase by individuals, 4. Corporate beverage purchases including wine 5. Special events such as weddings that include wine purchases.
The next Sideway’s wine film?
January 10, 2010 By Leave a Comment
Maynard Keenan of Tool will release his new film about making wine in Arizona, Blood into Wine next month, which means two things for the wine industry.
Wine Adwords: Red red wine, a great song but a Wine Adwords Problem
January 9, 2010 By Leave a Comment
UB40 was a great band when I grew up and I loved Reddd reeeeddd wiiiiiiine. It looks like many people still do because when you use the keyword ‘red wine’ many of the searches are for the song! Not the wine. So how do you get around that?
Wine Adwords: The Most Important Wine Tip you’ll ever get
January 8, 2010 By 4 Comments
If you search google for ‘wine’, guess what will be the top search you get? As at January 2010 nothing to do with the beverage ‘wine’ … but rather ‘Wine Development HQ’!
K&L Wines website design
January 5, 2010 By 2 Comments
Left column design, clean, with an easy filterable navigation. Real time inventory is a biggie, a lot of hard work has gone into this one.
wine eCommerce and SEM: Ranking and Review Criteria
December 4, 2009 By 3 Comments
In this post I’m going to nominate a weighting to put to the criteria. The idea is you can make up your own mind what the eCommerce options are, what the weight of each criterion should be and then score each option so you can compare different internet wine marketing and ecommerce solutions. I’ll have a bash at this myself, but first this post on weighting.
Selling Wine Online Process 1: Traffic
November 28, 2009 By 21 Comments
This post is about generating traffic to your wine retailer website. As you will see they are reasonably simple – the obstacle isn’t understanding them so much as doing them. Note that I am skeptical about secret SEO software and processes – they may help at the margin so to speak, but not with getting most of the results (i.e. 80/20 rule). Three types that I’ll split out below: SEO, PPC and Email Marketing.
