I’ve been showing small wine retailers how they can sell wine online and obliquely referring to my service. The service was essentially something like taking your car in for a “tune up”. It took your existing website and added traffic, removed obstacles to conversion and helped with repeat business.
The problem is the search engines
Most normal retail websites do a brilliant job with the shopping cart and the catalog but struggle to give the search engines and social media sites what they want.
This is because they are focused on the eCommerce technology first
Not on an overall process, or system (fair enough too, wine eCommerce can be very complex).
And that’s what my new service does, it puts in place a system to generate sales. To take you from the back alley of the internet onto Main St.
Does it use eCommerce software?
The system can use existing or third party eCommerce software – but the very core of it is blogging. The best way of doing this is using software called WordPress (though it may be able to use your existing website software).
To see how the System works check out the new Service for selling wine online.
The MyLocalWineStore System
Here’s a Summary
- Search engines like unique content
- What search engines look for the most
- Show Google that you are an expert wine store
- Boost traffic with Adwords
- Use Social Media to spread your word
- Make it easy to buy
- Use professional email marketing software
- Start creating content
- Here’s the solution – it’s a process called the MyLocalWineStore System
- DIY or do it for me
- eCommerce software optional
- Where do I start?
Go to my Services page for more.
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