Wine and Twitter

Twitter is remarkably helpful in selling wine on the internet. Sure it may be the first contact a potential customer has with your store rather than leading to a sale, but when you're a small store looking for greater coverage Twitter is a great tool in your tool box.

This category covers the ways you can use it and who is doing this well.

How to use Twitter to Market Wine

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The wine twitter community is huge. Here’s how to market to them, ideas on what to tweet, and various principles on how to market wine with twitter.

Twitter, BirdBrain, Mavens and wine – tech fermenting

We look at how to identify great wine tweeters in your local area. I’ll show you an interesting tool that might work called BirdBrain, then move onto some more Klout analysis and mash it up with some Tipping Point theory. I finish up with what should you aim for.

The Top Wine Tweeters – hello @SommelierSara!

SommelierSara was a surprise top 5 entry. Less of a surprise was garyvee, nectarwine, lenndevours, nytimesdining (think The Pour), and thirstforwine. All of whom scored in the 50s, with Gary at 60 and leading the pack. I like Klout. Rather than offer a simple top 10 list they are more subtle about how a social media person is important – not just that they are. It includes awareness, engagement and authority measures.