Much of this blog is about wine and social media. It goes through Facebook, Twitter, blogs, social media monitoring, and various strategies. However there is a different perspective on all of this – the local perspective. Local social media is simply social interaction around a particular location, usually a city. It includes:
Location Based Services, Your Local Blog, Other People’s Local Blogs, Local Review Sites, Twitter, and LinkedIn. This post is an overview of what services you can use to boost your local results.
You are here: Home / Archives for Wine Social Media
Wine Social Media
Wine and Social Media are naturally linked. At the heart of most occasions of drinking wine is socializing - in the case of wine social media it's socializing online. In this category I'll cover wine social media objectives, strategy and wine blogs.
Wine Stores and Local Social Media
Filed Under: Wine Social Media Tagged With: blog, facebook, google, google map, local, mobile, social media, twitter, Wine Retailers
Passion, Champagne and, er, Supermarkets
NetBase social media research on 1. Champagne and 2. Supermarket Sentiment. Surprisingly Piper-Heidsieck does much better than Dom Perignon! Supermarkets are shown to have a complex issue with own-brands.
Filed Under: Wine Social Media Tagged With: Market Research, social media
America’s Most Popular Wine Store? Social Research suggests it may be BevMo
It’s all about wine store range. And BevMo has it and, crucially, has the numbers according to some social research I’ve just seen from NetBase. NetBase kindly gave me the data and a demo on some of America’s most popular wine stores (plus a distributor): BevMo Total Wine and More K&L Wine Merchants The Wine Club National [...]
Filed Under: Wine Social Media Tagged With: Market Research, Positioning, social media, Strategy, Wine Retailers
Avatar Hybrid Bodies and Wine Social Media Market Research
Looking for that wine store idea that sets you apart from your competitors? The best way is to ask your customers. Another way is to gather customer insights into your business through social media research also known as netnography. In the movie Avatar Sigourney Weaver is an anthropologist who was studying another community by becoming immersed in it. This post is about something similar – immersing yourself in internet communities. The difference is we don’t use Na’vi-human hybrid bodies to interact with the natives of Pandora, rather we use the internet to get involved with other humans in their own internet environment. A little easier I think.
Filed Under: Wine Social Media Tagged With: Competition, Market Research, Segments, social media
Does the market love you or hate you? One way to find out Sentiment
I provide an overview of a social media research tool called ConsumerBase product. I’ll be using it to review some big US wine stores and will do a post on this later. It’s claim to fame is the ability to accurately measure sentiment – whether the conversations in social media love you or hate you. It uses a natural language processing alogirthm that looks at the sentence structure rather than just keywords. This post outlines why it’s a bit different and what I want from it.
Filed Under: Wine Social Media Tagged With: social media
Measuring Social Media Success: 3 NY Wine Stores and Social Mention
Can SocialMention act as a robust measurement tool of social media strategy effectiveness? Can it help measure the success of your blog, twitter, forum posts, facebook and external commenting strategies? I take it take it through its paces with some NY wine stores.
Filed Under: Wine Social Media Tagged With: social media, Wine Retailers
Monitoring Three New York Wine Stores: the quiet one, the promising one, and the over achiever
Is a local competitor dominating your digital neighborhood? That is local blogs, twitter, facebook, blogs, video and/or wine forums? Here’s how to monitor what your competitors are doing in social media, for free. And, more importantly, it’s also a good way of tracking and responding to what people are saying about your store on the [...]
Filed Under: Wine Social Media Tagged With: facebook, google map, local, Selling Wine Online, social media, twitter, Wine Retailers
Social media monitoring software and PR agencies – expensive meets expenses
I’ve been trialling some social media monitoring tools over the last few weeks, and I’ve just caught myself falling into techno-love. Or as Gollum kept saying in Lord of the Rings, “the ring, the ring“. These tools are shiny and bright, lots of fancy graphs with a thousand ways to cut up data. But I [...]
Filed Under: Wine Social Media Tagged With: social media
Wine Retailers and Local Wine Bloggers – an opportunity for both
I believe a local wine retailer has a huge local advantage over large and online wine retailers in the internet world. There are many ways a wine retailer can take leverage this. One of these is to cooperate with local wine bloggers. Sure they’re not going to be as large as the top wine bloggers I’ve been reviewing. But you have some overlapping interests not the least of which is a similar passion for wine.
Filed Under: Wine Social Media Tagged With: blog, local, social media, Wine Retailers
How to Rank Wine Blogs – a DIY rough and ready approach
1. Choose a blog you want to rank yourself against – perhaps it’s one of the top blogs, or just another local wine blogger
2. Go to compete and enter your blog and the other blog address.
3. Go to Open Site Explorer and enter your blog, and then the other blog address.
4. Go to PostRank and add up the last 10 scores for your blog, and then the other blog.
Now you have comparative figures for volume, authority and engagement. You could weight them depending on your priority.
Filed Under: Wine Social Media Tagged With: blog, local, social media, Wine Retailers
