I’ve said elsewhere that facebook may take over your google advertising by 2012. That your local advantage is significant. But the more I look at what goes on in the social media space the more interested I get in twitter. Here’s a post from Mashable, “Everyone from Yelp and Foursquare to Google are trying to serve local businesses… As for Twitter, it is positioned better than anyone to roll out business services that serve local retailers…”
Wine SEO: Google’s Local Business Center
February 12, 2010 By Leave a Comment
Other great features on the Local Business Center: Statistics, Coupons, Photos and Video, and Reviews. Adwords as per normal but also along with your local business address. Your local address will come up on the right hand side of the Google search results page. Talk about STAND OUT
Wine SEO: 80% of What Your Customers Buy is Within 15 Miles of their House
February 11, 2010 By 2 Comments
80% of what a person buys is within 5, 15 or 20 miles of their residence – you have a natural advantage as the local wine retailer. So despite how competitive the big national internet retailers are you can still get your fair share of what is probably a large local market. In fact many people go online in the belief that their sales will be mainly national whereas they remain local. How to do set up your wine retail business on Google Local Business Center
How To Leverage your Local Wine Retail Business Advantage
February 10, 2010 By Leave a Comment
This is the start of a series on a local wine retailer’s local business advantage. The US (and UK) internet wine markets are super-competitive however I still believe there is a large gap in the market for local wine shops on the internet. As sophisticated as the national competitors are they cannot offer the ability to pick-up or quick delivery. Nor can they offer the face to face trusted personal service that a local retailer can
Wine SEO: Increase Web Traffic with Great Content
January 22, 2010 By 1 Comment
Useful and compelling content. If you draw people to your site through great content then Google will start to notice and rank your site higher. Which means more people will visit and comment (on blogs, forums, email, chat, various social media sites) which Google will notice. Which means you get more visits that Google will notice …a virtuous circle.
Wine SEO: Increase Web Traffic via Navigation and Sitemap
January 21, 2010 By 1 Comment
In this post we look at how a wine retail website’s navigation can boost search engine rankings. Your navigation should: make it easy to go from general to specifc content – not too many levels (3-4 max?); use text based navigation; use breadcrumbs; and a useful error page
Wine SEO: Increase Web Traffic via the URL
January 20, 2010 By Leave a Comment
In this post we look at how a wine retail website can improve the structure of their URLs to boost search engine rankings. A URL is what you type into a web browser e.g. http://www.mylocalwinestore.com is a URL, also known as a web address or website name or web name… you know what I mean right. We have two audiences – Google and those good ol’ humans. Both of them are going to be confused or skeptical about avnb1232?mnp+cfsd.asp. But it get’s even worse…
Wine SEO: Increase Web Traffic via meta description
January 19, 2010 By 4 Comments
This is where the meta tag description is. If you’re looking at a Google search result then you may see this as the description of what this page is all about (it’s all about wine retailers ranking well in search results).
Wine SEO: Increase Web Traffic via title tag
January 18, 2010 By 4 Comments
The title tag tells search engines what the topic of the particular page is about. Many businesses don’t bother doing this, they use a default title (e.g. Tony’s Wine Store) on all pages and they lose search engine favor by doing so. If you have a product page – Andrea’s Vineyard Merlot Napa Valley. Then you gain search engine favor by telling it what the page is all about. However don’t forget the human … this same title tag is used as the first blue line in search engine results…
