The title tag tells search engines what the topic of the particular page is about. Many businesses don’t bother doing this, they use a default title (e.g. Tony’s Wine Store) on all pages and they lose search engine favor by doing so. If you have a product page – Andrea’s Vineyard Merlot Napa Valley. Then you gain search engine favor by telling it what the page is all about. However don’t forget the human … this same title tag is used as the first blue line in search engine results…
Wine SEO
Wine SEO can be split into many sub themes:
Local Search (starting with this post)
Search engine optimisation (start with this post)
The biggest challenge for eCommerce sites and SEO: Content Duplication – 1
Themes – 2
Content – 3
Actually there’s much more to SEO so I’ve split it into many sections and dispersed it into other categories like Selling Wine Online and Comparison Shopping Engines.
What’s it is not is “Web Spamming”. Unfortunately this is the reputation it’s getting so please ignore that. What we’re talking about here is ensuring you have great links to your site from authority websites and that Google is clearly able to see you have great things to say about buying wine.