If we can understand why people buy and consume wine then we can create better ad copy, website content and emails. So I’m doing some of posts on different wine consumers, or “segments”. This wine drinker segmentation is based off analyzing Amazon wine book categories. It provides some excellent ideas on website content.
Wine Marketing
This category is all about the different wine consumers in the marketplace and how to approach each segment differently. It takes many angles from formal studies to my own research.