There are a number of submarkets within wine online stores: 1. Wine Gifts, 2. Wine Clubs, 3. Single Wine purchase by individuals, 4. Corporate beverage purchases including wine 5. Special events such as weddings that include wine purchases.
The next Sideway’s wine film?
January 10, 2010 By Leave a Comment
Maynard Keenan of Tool will release his new film about making wine in Arizona, Blood into Wine next month, which means two things for the wine industry.
The Wine Retailer’s Internet Dream
December 31, 2009 By Leave a Comment
“So I’m going to be a multi-millionaire – with my own gleaming white super yacht – surrounded by gorgeous bikini clad women – right!?” Well, you might… But probably not due to a wine internet site. True, Gary Vaynerchuk (winelibrary.tv) seems to have been able to build a business (for himself and his father) that’s now worth millions. And perhaps that points towards a way where you could become internationally successful but more of that in a future post (or series of posts) about social media. More reasonable aims are…
Wine Internet Marketing: WSJ.com on Great Wine Stores
December 27, 2009 By Leave a Comment
A few weeks back I wrote posts on possible points of difference and potential opportunities for a local wine retailer. The WSJ wine writers* also have an interesting view on this and have written a Wall Street Journal review of ‘wine stores with shtick’.
Wine Internet Marketing: Why Web Design Must Die
December 23, 2009 By 1 Comment
Just as I had completed the first draft of an earlier blog ‘Wed Design: the Traditional Model’ I saw him commit designer heresy in his blog post, ‘Why Web Design Must Die’. In short he says no one really knows what design will work well. Good designers and clients can take the best guess and hope that it’s the right one. But the better way is to constantly test different components of design, copy and headlines to see which combination best leads to conversion.
Wine Internet Marketing: “every dollar spent online influences $5.70 spent in the store”
December 2, 2009 By Leave a Comment
Wine Internet Marketing – Cannibalization of instore sales? I think the evidence is that once you start doing it yourself, selling wine online is about augmenting your bricks and mortar sales rather than cannibalizing them. “Every dollar a consumer spends online with Macy’s leads to $5.70 in spending at a Macy’s store within ten days.” Does Wine Internet Marketing make you a Multi-Millionaire who only works 4 hours per week? Indeed the internet is full of such incredible stories! The Truth is in the Middle
