emailLynn Krielow Chamberlain interviews Bruce on VinVillage’s Wine and Dine radio show. You can listen to the interview care of VinVillage or read the transcript below. The first half of the show talks about publishing on Amazon and the politics of wine distribution. After the ad break we get talk about the book which is where [...]
Wine Internet Marketing
This category covers some social media related posts as well as diverse topics from your customers browsing online and buying in-store.
My New Book Shows you How to Make More Money, with Fewer Customers, Without Discounting
November 7, 2011 By Leave a Comment
I describe how a hypothetical wine store stops discounting, refocuses on very profitable customers, by sharing the store owner’s passion for wine. The store starts with 1467 customers, it drops 259 customers and turns a financial loss of -$46,374 into a profit of $214,354. However its revenue increases by $300,000. My imaganiery store owner has had a larger discounter open up next door. He has tried to match the prices but has quickly found himself in a hopeless financial position. This book follows him as he creates a business plan and an internet oriented marketing strategy to refocus on the most profitable customers.
Are you on a “Burning Platform”?
February 14, 2011 By Leave a Comment
Rather than being a wine store, a retailer, a wine expert, a marketing expert, a capable tech user, a good sharer of info and knowledge: in wine forums, wine blogs, on facebook and twitter … a good wine store is a mixture of all these and more. It sits astride the new wine ecosystems that are spreading around the world and around the internet – but bringing the best of those back to your local customers.
Robert Parker and his wine retailer page
June 27, 2010 By Leave a Comment
eRobertParker.com has the superb creditability of a brand name critic with a searchable database. Importantly this is matched with the 150,000 actual Wine Advocate reviews in the eRobertParker.com database.
A Selling Wine Online Financial Model
February 17, 2010 By Leave a Comment
I’ve done a number of financial models looking at the ROI of a online wine store. Here’s my top level calculations for you to put in your own spreadsheet. Wine Revenue = Traffic Volume * Conversion% * Order Value. So the amount of revenue you get depends on the volume times the % who buy times the dollar value. Wine Online Cash flow = Net Revenue less Variable and Fixed Costs…
“The Big Five Fundamentals of Ecommerce Strategy”
February 14, 2010 By Leave a Comment
Mathew at FastPivot wrote a post similar to what I have been saying in my posts on the process of selling win online: Traffic – Conversion – Administration – Repeat Business. Which is not surprising as it’s a well known process amongst internet marketing and ecommerce professionals. However his spin is worth repeating below, “There are areas of consistent focus where we have spent the last decade helping to grow businesses online. Ultimately every tactic should fall under the what I call the “Big Five Fundamentals of E-commerce.”…
A wine retail eCommerce store in 2019, end of an industry?
January 17, 2010 By Leave a Comment
I’m reading lot’s of predictions about the end 2010 so I thought I’d make some predictions for the end of this decade.
Google will: ask how much you want to spend – and provide the impressions, clicks or conversions or actions of some type to that budget; will suggest wine bottle prices (see below); then it will route them to the Google best practice eCommerce store – branded as your own; take payment – using its own bank and payment service; and provide shipping services – this time with third parties such as Fedex
