I like wine, I really do but when I get a rush of new releases from wineries I get real bored of writing the last few descriptions. Now I’m trying to find a way around this, here’s my progress to date.
Wine Ecommerce: What to do with Vintage, a real Quandry
December 24, 2009 By Leave a Comment
I’ve avoided mentioning how to handle vintage in my posts. Its quite a difficult issue which I will cover here (hopefully with your input as I’m not convinced I have the best resolution to this issue). Unlike most products, wine stock keeping units (SKUs) are not often identified by vintage (or year). Yet wine drinkers and Google want to know this.
Wine eCommerce: WSJ.com on Buying Wine Online
December 10, 2009 By Leave a Comment
In essense the WSJ says that wine drinkers have awful website experiences especially with Phantom inventory, Slow delivery, Cluttered sites, Tedious “drill-down” menus, Web sites from another century, Too many emails. I agree with them but have some sympathy for the wine retailers.
Wine eCommerce Solutions Ranking
December 5, 2009 By 5 Comments
Here’s my analysis, I’ve done it by finding a representative sample of eCommerce and internet marketing solutions, rating them based on a criteria outlined in a previous post, and weighting and ranking them to come up with some suggested rankings.
wine eCommerce and SEM: Ranking and Review Criteria
December 4, 2009 By 3 Comments
In this post I’m going to nominate a weighting to put to the criteria. The idea is you can make up your own mind what the eCommerce options are, what the weight of each criterion should be and then score each option so you can compare different internet wine marketing and ecommerce solutions. I’ll have a bash at this myself, but first this post on weighting.
The Cost of Wine eCommerce and Marketing Solutions
December 3, 2009 By 2 Comments
I’ve shown that most attention is given to only one part – the design – yet there are many other parts that need to be done well to make a profitable online wine business. So when I talk about the cost I’ll look at the cost of the whole process not just the website.
