If you’re a Wine Store in Chicago, you don’t want to spend money on ads being showed to Miami residents. On the other hand if a Miami resident wants to buy a bottle of wine for a friend in Chicago, then you do want them to see your ad so they can buy in Chicago and save on freight costs. How does this work? Google identifies a search phrase as “local”. It’s the realm of Local PPC and I’ll go through how you do this in Google Adwords by using geo-targeting, ad extensions, keywords, ad copy, and landing pages.
Wine Adwords
New to Adwords? Then check out how to best set up your wine adwords campaign with the five posts:
Your First Campaign
Choose your Keywords
the Ad Copy
Increase Click Through Rate
Carefully Add Some More Keywords
If you're more advanced then check out my tips for negative keywords in the other posts - there are some shocking related wine words you want to add to your negative keyword list...
Wine Adwords: Carefully Add Some More Keywords
February 1, 2010 By Leave a Comment
We’re going to start adding some keywords to our keyword list. Go to Google’s Keyword Tool and type in Napa Valley Merlot. Which shows the following fascinating data (I’m such a geek) by column, and sorted by relevance. Here’s what I see…
Wine Adwords: Increase Click Through Rate
January 31, 2010 By Leave a Comment
Let’s do some testing to increase our click through rate. We’ll create a second ad that tests which headline drives more clicks and sales conversions. That ad will have one simple addition to the headline, the word “Boutique” as follows…
Wine Adwords: the Ad Copy
January 30, 2010 By Leave a Comment
Writing your wine retail adwords ad copy. Headline: I would always recommend you have your keyword in the headline as per above. Description needs: A call to action e.g. buy or order now … Display and Destination URL…
Wine Adwords: Choose your Keywords
January 29, 2010 By Leave a Comment
In this post we’ll go through keywords for beginner wine retailer adwords advertisers. In particular the difference between broad match, phrase match and exact match and how they apply to wine.
Wine Adwords: Your First Campaign
January 28, 2010 By 1 Comment
At some stage you’re going to see so many of the other local businesses start Google Adwords campaigns you’re going to want to try it out yourself. As long as you’ve got a website then I reckon you should just jump in – at the shallow end. If you’re a wine retailer, and wanted to have a go at Adwords, then follow these simple instructions in this series of posts.
Wine Adwords: “new wine” an opportunity or trap for a wine industry advertiser?
January 12, 2010 By Leave a Comment
I got real excited about this the keyword phrase new wine. I saw 1000s of searches. New Wine!? That must be what may people call a new vintage or a new release, a bit odd but if that’s what they’re searching for…In fact I decided to check it out and did a Google search
Wine Adwords: Red red wine, a great song but a Wine Adwords Problem
January 9, 2010 By Leave a Comment
UB40 was a great band when I grew up and I loved Reddd reeeeddd wiiiiiiine. It looks like many people still do because when you use the keyword ‘red wine’ many of the searches are for the song! Not the wine. So how do you get around that?
Wine Adwords: The Most Important Wine Tip you’ll ever get
January 8, 2010 By 4 Comments
If you search google for ‘wine’, guess what will be the top search you get? As at January 2010 nothing to do with the beverage ‘wine’ … but rather ‘Wine Development HQ’!
