Regularly emailing interesting and valued information to a list of customers ensures that the $10 sale becomes a $50 or $500 customer. It also means you might be able to outspend other wine retailers who only rely on PPC to get most customers and don’t have a good follow up marketing system. My key tips for wine email marketing…
Selling Wine Online Process 3: eCommerce Administration
November 30, 2009 By 9 Comments
In the two previous posts I covered how wine retailers can generate traffic and convert it to sales. In this post I’ll cover ecommerce administration. In a fourth post I’ll cover repeat business. That’s the process of selling wine online. Orders. There should be a simple way to be notified of an order such as email, or a RSS feed.
Selling Wine Online Process 2: Conversion
November 29, 2009 By 9 Comments
This post will look at converting traffic. The Landing Page. As mentioned in the last post you should build you SEO and PPC campaigns so that people land on an individual page, the “landing page”, rather than just a general home page. There are a number of reasons for this but the key one is that your customer is hot on the trail of an attractive wine and we don’t want to throw any obstacles in the way of that purchase – such as having to search the site.
Selling Wine Online Process 1: Traffic
November 28, 2009 By 21 Comments
This post is about generating traffic to your wine retailer website. As you will see they are reasonably simple – the obstacle isn’t understanding them so much as doing them. Note that I am skeptical about secret SEO software and processes – they may help at the margin so to speak, but not with getting most of the results (i.e. 80/20 rule). Three types that I’ll split out below: SEO, PPC and Email Marketing.
Selling Wine Online, a Criteria: Marketing to eCommerce Process
November 27, 2009 By 6 Comments
In order to sell wine online you need to generate traffic, convert the traffic into sales and nurture repeat business. You also need support for any technical or marketing issues you may have along the way.
Selling Wine Online: Taking a Local Wine Store Online – the Basics
November 26, 2009 By 2 Comments
Put simply you need:
* eCommerce – have an eCommerce website i.e. online catalog, shopping cart and order administration system
* Traffic – generate traffic to your site, especially from Google
* Conversion – convert this traffic into sales through probably good content, user shopping experience, suitable wine range and fair prices
* Arguably Repeat Customers – turn new customers into repeat customers probably through great customer service and follow up marketing.
