A wine store near the epicenter of the 7.1 earthquake that struck Christchurch New Zealand last week, sent this email and photo to his subscriber list,
Selling Wine Online
Christchurch Earthquake – pic of a lucky escape for a Premier Cru
September 9, 2010 By Leave a Comment
“Pimp Up” your Wine Retail Website: A New Service!
June 21, 2010 By Leave a Comment
I’ve been showing small wine retailers how they can sell wine online and obliquely referring to my service. The service was essentially something like taking your car in for a “tune up”. It took your existing website and added traffic, removed obstacles to conversion and helped with repeat business. The problem is the search engines. Most normal retail websites do a brilliant job with the shopping cart and the catalog but struggle to give the search engines and social media sites what they want. This is because they are focused on the eCommerce technology first. Not on an overall process, or system (fair enough too, wine eCommerce can be very complex). And that’s what my new service does, it puts in place a system to generate sales.
What the wine internet shopper sees in CA 90210
May 25, 2010 By 1 Comment
Ever wondered why a customer who lived round the corner bought wine off an online competitor rather than yourself? If so here is a simple way to find out, just go to google.com and search for relevant phrases like wine shop 90210, pinot noir, brand X … and see who dominates the search engine results page.
The Local Wine Store’s Advantage vs Pure Play Internet Retailers
April 19, 2010 By 1 Comment
In previous posts A Plan to Launch a Long Tail Store Selling Wine Online and The Long Tail Wine Website I outlined a wine drinker type, called the Experimenter, who wanted to seek out information about wine niches and give them a try wine retailer experts who had all the information the fellow above wanted [...]
The Long Tail Wine New Venture
April 12, 2010 By Leave a Comment
In a previous post about my Long Tail Wine Marketing Plan I wrote about a particular market segment called the Experimenter. This keen group of wine drinkers love to try different wines and find out more about varietals and wine regions. The venture I planned to set up would connect this group of wine drinkers [...]
Plan to start a long tail online wine store?
April 6, 2010 By 3 Comments
I had this great idea. I’d create a website that appealed to all those wine connoisseurs who loved niche wines. I’d work with wine retailers around the world, to offer niches, to wine lovers around the world. Here’s the key part of the wine marketing plan that was aimed at a particular group of wine drinkers called Experimenters and their particular needs.
Selling Wine Online: Your Point of Difference
December 9, 2009 By 2 Comments
This post is about possible points of difference for an online wine retailer. First what most of the good online wine retailers offer, the “price of entry” rather than your point of difference. Second potential points of difference.
Selling Wine Online: The Long Tail of Wine- an opportunity?
December 8, 2009 By 2 Comments
Chris Anderson, wrote a book called “The Long Tail”. It was a best seller, and is all about the millions of niches in the world and the successful businesses that have been built around this concept e.g. Amazon with books, iTunes with music, and Google Adwords with small business advertising. But the truth is the concept has a serious flaw.
Selling Wine Online: The Local Wine Retailer’s Market Opportunity
December 7, 2009 By 4 Comments
If you’ve read my post about the Online Wine Competition you may feel a little stunned at just how competitive the online market is. This post is about finding your gap in the market where you can elbow your way to get your fair share of customers. I see two clear gaps depending on your particular interests.
Selling Wine Online: Wine Online Competitors – The Market
December 6, 2009 By 11 Comments
The online wine market has many competitors. I’ve taken a representative sample and created an Online Wine Market Model for illustrative purposes. The larger the circle the grater the online presence and/or sales in the US online wine market. The closer a competitor is to a word in italics the more likely it is positioned that way.
