Firstly I outline the ideal features of a wine retailer’s mobile app with a bit of commentary. Then I list those features that I think are Must-Have vs Nice-to-Have in a m-Commerce requirement document format. Lastly I suggest ways you could purchase such an app.
Mobiles and Wine
Mobile phones have location advantages that no other technology offers. A wine drinker can use their mobile in-store, nearby, commuting to work, waiting at Starbucks etc. Mobile Marketing use to be restricted to just SMS but now smartphones and GPS location awareness means that it has become as important as normal computers to any internet marketer and wine retailer.
In this category I'll cover: Mobile websites and apps, Local Review sites, Mobile Advertising, In-store usage, Mobile eCommerce, and Location Based Services.
Mobile Advertising: a wine prompt at the right place at the right time
December 15, 2010 By Leave a Comment
Mobile advertising is worth talking about on its own because, like other mobile marketing, it has the advantage of being in the right place at the right time – your customers pocket. No matter where they are they can easily and naturally bring out their phone in ways you can’t with a laptop or PC. It can also be implemented very quickly and, done well, drive traffic immediately. I look at the main types and the main channels in this post.
9 Ways a Wine Retailer can use Mobiles to Sell More Wine In-Store
December 11, 2010 By 6 Comments
This post is about customers using their mobiles in-store. We’ll cover the burgeoning area of mobile QR codes, how retailers are using them, and glimpse into the future with augmented reality. I’ll also give a list of 9 ways QR codes can be used in-store.
The Best Wine Apps: a retailer’s perspective
December 4, 2010 By 9 Comments
So what are the good wine apps out there? I’ll review some research done by one think tank and then outline my own. I’ll take a wine retailer’s perspective and look at m-commerce as well as content functionality like wine reviews, ratings, journaling, social media integration, and user interface.
What’s the difference between a mobile website and an app?
November 30, 2010 By 7 Comments
Here’s a list of the key differences: mobile websites don’t need to be downloaded, are available to all, easier to build, and do not need approval. Apps take advantage of the native handset applications like the camera, gyroscope and push notifications. We also look at why CostCo created a mobile website and how to create mobile apps and websites.
Ways a Wine Retailer can use Mobile Marketing
November 27, 2010 By Leave a Comment
Introduction to all the ways a wine retailer can use mobile marketing. Firstly looks at marketing objectives and customer segments before suggesting ways that different mobile technologies can assist achieving these objectives. Possibilities include location based services, local review sites, mobile coupons, local search, mobile sites, mobile apps, mobile advertising, QR codes, mobile payments, m-commerce, social mobile, SMS and MMS.
