I outline how different size wine retailers’ requirements are different depending on their size, budgets and motivation. Then I outline the Must Have Requirements for a Very Small Wine Retailer and analyze various Facebook Vendor Software options. I reduce the list through using Price of software and level of integration with Facebook. I then whittle down the remaining 5 to 2 final recommendations – Payvment and Ecwid. I have a video from each firm introducing the software, as well as outlining my likes and dislikes of each.
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Facebook and Wine
More than 500 million active users
50% of active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook...
Enough said. Facebook is important.
But how do you use it to drive sales to your store? This series of posts covers how a wine retailer can use Facebook.
2 Facebook eCommerce Recommendations, and 15 Others
Filed Under: Facebook and Wine Tagged With: facebook, Selling Wine Online, social media, Wine eCommerce
Social Commerce – the marriage of social networking and eCommerce
A 1 page review of a 1 hour Social Commerce (Facebook) webinar by Practical eCommerce. New things for me were the personalization of the store based on the Facebook data you get, and the link to product pages when making wall posts. Other key points are keepin’ it on Facebook not diverting to an external website, conversation not commerce, encouragement of Likes, and Fans are just that – fans – so don’t be shy.
Filed Under: Facebook and Wine Tagged With: facebook, social media, Wine eCommerce
9 Pragmatic Recommendations for a Wine Facebook Page
How serious should a small business get with it’s Facebook Page? I cover why having one is important and how much effort is enough given scare time and money. Then I outline a reasonable approach keeping the 80 / 20 Rule in the back of mind at all times. I come up with 9 recommended tabs or practices.
Filed Under: Facebook and Wine Tagged With: facebook, Selling Wine Online, social media
The Wine Facebook Page Rankings – How a Small Winery took on a Colossus
First thing to notice – this is a Quality not a Quantity measure. Wine-Searcher still tops the ratings with its 84,000 odd fans, though Robert Mondavi Winery with 4000 odd fans almost takes first place. I also look at some other Head to Head results by sector. On average the results weren’t that good. On average most Pages did well with Branding and Being Up to Date. On the other hand most did very poorly at everything else.
I go through the criterion one by one. I explain my Altimeter’s and my scoring, then I make a brief commentary and sometimes a suggestion on how to do better. Then I rejig the results. Purchase is what we’re after, so in my hard nosed commercial fashion I weight each criterion to favor purchase related factors. This changes some of the rankings and takes a more wine retailer perspective.
Filed Under: Facebook and Wine Tagged With: facebook, Selling Wine Online, social media, Wine eCommerce, Wine Retailers
Wine Searcher proves to be the Wine Facebook Fan Collosus
In this post we look at fan numbers, in other posts we look at quality. I choose these wine related Facebook Pages because I wanted to put:
- the top wine stores against each other
- the two big wine comparison shopping engines head to head
- a couple of well known American wine brands for context
- and a wine magazine.
Wine-Searcher had the most fans, but then it got interesting.
Filed Under: Facebook and Wine Tagged With: facebook, Market Research, social media, Wine Retailers
Facebook Conquers the Universe … and a little bit of the wine world
I think the case for being at least interested in Facebook seems obvious. There’s lots of consumers, they spend lots of time on Facebook, and their recommendations mean a lot to friends and family. But companies are struggling to find a pragmatic approach.
The Altimeter Group has put out a report that suggests the following needs to be done to to be successful with Facebook Marketing: 1. Set Community Expectations 2. Provide Cohesive Branding 3. Be Up To Date 4. Live Authenticity. 5 Participate in Dialog 6. Enable Peer-To-Peer Interactions 7. Foster Advocacy 8. Solicit A Call To Action
I outline their approach here in order to background my own Wine and Facebook research.
Filed Under: Facebook and Wine Tagged With: facebook, social media
