NetBase social media research on 1. Champagne and 2. Supermarket Sentiment. Surprisingly Piper-Heidsieck does much better than Dom Perignon! Supermarkets are shown to have a complex issue with own-brands.
Are you on a “Burning Platform”?
February 14, 2011 By Leave a Comment
Rather than being a wine store, a retailer, a wine expert, a marketing expert, a capable tech user, a good sharer of info and knowledge: in wine forums, wine blogs, on facebook and twitter … a good wine store is a mixture of all these and more. It sits astride the new wine ecosystems that are spreading around the world and around the internet – but bringing the best of those back to your local customers.
Wine Industry Fascination: a demanding mistress
January 27, 2011 By Leave a Comment
I’ve been mulling over why I’m fascinated by the wine industry. It’s like a demanding mistress, you’d like to just ignore her sometimes but you’re somehow remain caught in her spell and can’t seem to shake yourself loose.
Wine SEO in 3 words – High Quality Links
January 16, 2011 By Leave a Comment
Wine SEO is about four things: Trust/Authority of the Host Domain (i.e. “www.the-domain.com”) Link Popularity of the Specific Page (i.e. “www.the-domain.com/the-specific-page.html”) Anchor Text of External Links (i.e. this is what anchor text looks like ) On-Page Keyword Usage (e.g. keywords in the title tag – usually seen at the top of your web browser) EDIT [...]
Wine Store mCommerce App: your wine store in their hands
December 21, 2010 By Leave a Comment
Firstly I outline the ideal features of a wine retailer’s mobile app with a bit of commentary. Then I list those features that I think are Must-Have vs Nice-to-Have in a m-Commerce requirement document format. Lastly I suggest ways you could purchase such an app.
Mobile Advertising: a wine prompt at the right place at the right time
December 15, 2010 By Leave a Comment
Mobile advertising is worth talking about on its own because, like other mobile marketing, it has the advantage of being in the right place at the right time – your customers pocket. No matter where they are they can easily and naturally bring out their phone in ways you can’t with a laptop or PC. It can also be implemented very quickly and, done well, drive traffic immediately. I look at the main types and the main channels in this post.
9 Ways a Wine Retailer can use Mobiles to Sell More Wine In-Store
December 11, 2010 By 6 Comments
This post is about customers using their mobiles in-store. We’ll cover the burgeoning area of mobile QR codes, how retailers are using them, and glimpse into the future with augmented reality. I’ll also give a list of 9 ways QR codes can be used in-store.
